The app hub

The 'App Hub' is a central place to easily browse, connect, customize, and manage all of your 3rd-party app integrations. With the agile and flexible App Hub, you can view all of your existing connections in one place and add new connections.

The 'App Hub' has a growing list of pre-built integrations that you can seamlessly add and start using in minutes. You can also integrate with a custom app without any additional coding required.

The pre-built integrations are easy to set up and use. To configure an app, simply add an adapter and provide the app-level configuration details, such as authentications and permissions. Once the authentication credentials are validated, you can immediately take advantage of these integrations throughout the Blueshift platform.

App hub basics

What are Apps?

An app is simply a pre-built integration. You can view all the pre-built integrations in Blueshift from App Hub > All Apps.

What is an adapter?

An adapter is a way to save the configuration details for integrating Blueshift with an app. Information such as authentications and permissions are saved in an adapter. You can have multiple adapters for any app.

You can edit, clone, archive, and unarchive adapters.

What information is required to configure an adapter?

The information required varies but can include API keys, usernames and passwords, login information, permission for Blueshift to use data, and so on. Specific authentication information varies from app to app.

What are custom apps?

Custom apps are a way for you to connect with the apps that you use and are not supported by Blueshift out of the box. These apps can be a 3rd party application or an in-house app built by your team. You cannot import bulk data or export data in batches with custom apps and they can’t be used for syndication. For custom apps, we support API Key Based, Oauth2, and basic HTTP authentication.

Are App Hub actions tracked in the Audit Trail?

Yes. As of the July 2025 release, Blueshift tracks create, update, delete, archive, and unarchive actions for both adapters and custom apps in the audit trail. This ensures transparency and makes it easier to track configuration changes in App Hub.

Accessing the app hub

To access the App Hub, click App Hub in the left navigation.

You can view and manage your apps from the My Apps section. You can also Explore the entire catalog of pre-built integrations and add Custom Apps if required.

The app hub

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