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Use the Blueshift - Google Analytics integration to update data in Google Analytics.

Prerequisites

Before you can set up integration with Blueshift, you must have your Google Analytics account set up.

To set up your Google Analytics account, see https://developers.google.com/analytics/devguides/collection/protocol/v1/reference

When you set up OAuth in Google Analytics, set the Redirect URL = https://app.getblueshift.com/api/v1/account_app_profiles/oauth_callback

Set up integration

To add a Google Analytics adapter in Blueshift, complete the following steps:

  1. Sign in to the Blueshift app, and click App Hub in the left navigation menu.
  2. Go to All Apps, search for, and select Google Analytics.
  3. You can also go to Data Platforms Apps and select Google Analytics.
  4. Click Configure to view all the configured adapters.
  5. Click +ADAPTER to add an adapter.

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  6. Add a Name for the adapter.  If you have multiple adapters, the adapter name helps you to identify the integration.
  7. Add information for any Additional Headers.
  8. Click Save to add the adapter.

    The adapter is now added and you can use it in your Cloud App template. 

Quick start templates

When you create an adapter in the App Hub, the following quick start template is added to the Cloud App templates.

  • Create a tracking event

Consider the following points about quick start templates:

  • Quick start templates are identified by the label "QUICK START".
  • A quick start template is added only when you create the first adapter for the app in App Hub. If you have multiple adapters for an app, you can edit the Adapter details on the template Properties tab to select the required adapter.
  • You can use this template as-is in your campaigns. You cannot make any changes to the schema for a quick start template.
  • You can clone the template and then edit the schema as required.

Next steps

  1. Configure the Google Analytics quick start template to send a payload from a campaign and create a tracking event.
  2. You can clone the quick start template and edit the schema if required. You can also create a new template.
  3. In your campaign journey, add a Google Analytics trigger. Select the template that you created.

Configure or create a Google Analytics cloud app template

A Cloud App template is required to send a payload to Google Analytics from a campaign. You can include personalizations and recommendations in the template content. For more information, see Cloud Apps templates.

To use a quick start template or to add a Google Analytics Cloud App template, complete the following steps:

  1. Go to Templates > Cloud App.
  2. Complete one of the following actions:
    • Select the Create a tracking event quick start template for Google Analytics from the list of templates.
    • To create a clone of the quick start template, go to the action menu for the template and click Clone.
    • To create a new template, click +TEMPLATES on the Cloud App Templates page. Select the Google Analytics app.

      Note: Only apps that support Cloud Apps templates and have atleast one adapter configured are displayed on the Cloud App Templates page.

  3. Go to the Properties tab and configure the template name, add tags and other relevant information. 

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    Field Description
    Template Name Specify a name for the template to identify it on the index screen. 
    API Endpoint Specify the API endpoint that receives the request that we make. 
    Adapter Select the adapter to use to send the payload.
    Tags

    Specify tags to organize this template.

    Since this template is a Blueshift resource that you use in campaigns, you can use tagging to organize it under folders.

    For more information on this, see Tagging.

  4. Go to the Content tab.

    cloudapp_content_generic.png

  5. Go to the Content Form tab and fill the form to specify the data to send to Google Analytics.
  6. If you are using a cloned quick start template or a new template, go to the Schema tab and configure the schema for the form.
  7. In the preview tab, you can also switch to JSON and view the content in JSON format.

 

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