Snapchat is a well known social media platform with reach across the globe. You can use Snapchat advertising to reach out to all of the Snapchat's users. With Blueshift, you can create audience segments and syndicate Blueshift segments to Snapchat. You can target your ads in a more focused and personalized manner with the audience on Snapchat that matches the Blueshift segment.

We partner with LiveRamp to syndicate the highly relevant segments as matched audiences on the Snapchat platform. 

Set up integration

Perform the following steps to set up an integration:

  1. Sign in to the Blueshift app, and click on Settings > Integrations on the top right corner.
  2. On the Setup Integrations page, select Snapchat on the left panel. 
  3. On the right panel, click +ADD ADDITIONAL CREDENTIALS and provide the following details:
    Field Description
    Alias Name Specify an alias name of this integration. You can add multiple integrations, so the alias name serves the purpose of identifying the integration. 
    Client Name Specify the name of the client for whom you plan to run campaigns. Ensure that the value you specify here matches the client name in your Snapchat ads account. 
    Ad Account ID

    Provide the Snapchat ad account ID. For more information, see Find your organization and Ad account ID.

    Pinterest Authorization Click Authorize and Save Snapchat. On the authorization dialog that appears, click Authorize app to complete the integration.
  4. Click Save on the Setup Integrations page of the Blueshift app. Once the integration is complete, our platform disables the Authorize and Save Snapchat button and changes its text to Authorized Snapchat. Our platform also enables the Reset Authorization button for you to use. 


Set up syndication

Once you are done setting up the integration, create the syndication. For more information on how to do this, see this document.

For Pinterest, we use multikey matching. Blueshift sends the following identifiers to Snapchat for user matching:

  • Email address
  • First and last name
  • Phone number
  • Address (location)
  • Mobile Device ID
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