Quora- Audience Syndication

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Quora is a leading question-answer platform used by millions of users across the globe. Marketing teams can use Quora for advertising to relevant users.

We partner with LiveRamp to syndicate matched audiences on Blueshift to Quora's List Match Audiences.

Set up integration

To set up integration, complete the following steps:

  1. Sign in to the Blueshift app, and click Apps in the left navigation menu.
  2. Go to All Apps, search for, and select Quora.
  3. You can also go to Advertising Apps and select Quora.
  4. Click Configure to view all the configured adapters.
  5. Click +ADAPTER to add an adapter.
  6. Add a Name for the adapter.  If you have multiple adapters, the adapter name helps you to identify the integration.
  7. Provide the following details for integration:

    adv_quora.png

    Field Description
    Account ID

    Provide your Quora account ID. You can find it by logging in to Quora ads manager. Get in touch with Quora support team if you can't find it. 

  8. Click Save to add the adapter

Set up syndication

After the integration is complete, set up the syndication. For more information, see Audience Syndications.

For Quora, we use multikey matching. Blueshift sends the following identifiers for user matching:

  • Email address
  • First and last name
  • Phone number
  • Address (location)
  • Mobile Device ID
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