Microsoft Advertising - Audience


Microsoft Advertising (or Bing Ads) provide a platform that you can use to reach millions of customers who use the Microsoft's search network. You can integrate Microsoft Advertising with Blueshift to syndicate Blueshift segments with Microsoft advertising so that you can run campaigns for your customers.

We partner with LiveRamp to syndicate matched audiences on Blueshift to Microsoft Advertising.

Set up integration

To set up integration, complete the following steps:

  1. Sign in to the Blueshift app, and click Apps in the left navigation menu.
  2. Go to All Apps, search for, and select Microsoft Ads.
  3. You can also go to Advertising Apps and select Microsoft Ads.
  4. Click Configure to view all the configured adapters.
  5. Click +ADAPTER to add an adapter.
  6. Add a Name for the adapter.  If you have multiple adapters, the adapter name helps you to identify the integration.
  7. Provide the following details for integration:


    Field Description
    Customer ID

    Provide the Microsoft Advertising account ID.

    To find your Microsoft Ads ID:

    1. Click Tools in the top right corner > Preferences.


    2. Select Manager account settings in the left navigation panel. 


    Provide the Manager Account ID here.

    MSA Email Specify the email address that is linked to your Microsoft Advertising account. 
  8. Click Log in to Microsoft Ads.
  9. In the Authorization dialog that opens, click Allow to complete the integration.
  10. Click Save to add the adapter.

Set up syndication

After the integration is complete, set up the syndication. For more information, see Audience Syndications.

For Microsoft Advertising, we use multikey matching. Blueshift sends the following identifiers for user matching:

  • Email address
  • First and last name
  • Phone number
  • Address (location)
  • Mobile Device ID
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