Microsoft Advertising - Audience


Microsoft Advertising (or Bing Ads) provide a platform that you can use to reach millions of customers who use the Microsoft's search network. You can integrate Microsoft Advertising with Blueshift to syndicate Blueshift segments with Microsoft advertising so that you can run campaigns for your customers.

We partner with LiveRamp to syndicate matched audiences on Blueshift to Microsoft Advertising.


Set up integration

Perform the following steps to set up an integration:

  1. Sign in to the Blueshift app, and click on Settings > Integrations on the top right corner.
  2. On the Setup Integrations page, select Bing Ads on the left panel. 
  3. On the right panel, click +ADD ADDITIONAL CREDENTIALS and provide the following details:

    Field Description
    Alias Name

    Specify an alias name of this integration.

    You can add multiple integrations, so the alias name serves the purpose of identifying the integration. 

    Customer ID

    Provide the Microsoft Advertising account ID. To find your Microsoft Ads ID:

    1. Click Tools in the top right corner > Preferences.


    2. Select Manager account settings in the left navigation panel. 


    Provide the Manager Account ID here.

    MSA Email Specify the email address that is linked to your Microsoft Advertising account. 
    Bing Ads Authorization


    Click Authorize and Save Bing Ads.

    On the authorization dialog that appears, click allow to complete the integration.

  4. Click Save on the Setup Integrations page of the Blueshift app. Once the integration is complete, our platform disables the Authorize and Save Bing Ads button and changes its text to Authorized Bing Ads. Our platform also enables the Reset Authorization button for you to use. 


Set up syndication

After the integration is complete, set up the syndication. You can follow the steps provided in this document.  

For Microsoft Advertising, we use multikey matching. Blueshift sends the following identifiers for user matching:

  • Email address
  • First and last name
  • Phone number
  • Address (location)
  • Mobile Device ID
Was this article helpful?
0 out of 0 found this helpful



Please sign in to leave a comment.