Microsoft Advertising - Audience


Microsoft Advertising (or Bing Ads) provide a platform that you can use to reach millions of customers who use the Microsoft's search network. You can integrate Microsoft Advertising with Blueshift to syndicate Blueshift segments with Microsoft advertising so that you can run campaigns for your customers.


Blueshift partners with LiveRamp to syndicate matched audiences on Blueshift to Microsoft Advertising. This integration is available only to customers in the US at this time.

Identifiers for customer matching

Blueshift uses multikey matching for audience syndication with Microsoft Advertising. Blueshift sends the following identifiers for customer matching:

  • Email address
  • First and last name
  • Phone number
  • Address (location)
  • Mobile Device ID

Rate limit

The rate limit for this syndication is 1M customers per hour.

Before you begin

Before you can set up integration with Blueshift, you must have your Microsoft Advertising account set up.

The following information is required for integration with Blueshift:

  • The email address that is linked to your Microsoft Advertising account. 
  • The Microsoft Advertising account ID.
    1. Click Tools in the top right corner > Preferences.


    2. Select Manager account settings in the left navigation panel. 


    3. Note the Manager Account ID.

Set up integration

To set up integration, complete the following steps:

  1. Sign in to the Blueshift app, and click Apps in the left navigation menu.
  2. Go to All Apps, search for, and select Microsoft Ads.
  3. You can also go to Advertising Apps and select Microsoft Ads.
  4. Click Configure to view all the configured adapters.
  5. Click +ADAPTER to add an adapter.
  6. Add a Name for the adapter.  If you have multiple adapters, the adapter name helps you to identify the integration.
  7. Provide the following details for integration:


    Field Description
    Customer ID Provide the Microsoft Advertising account ID.
    MSA Email Specify the email address that is linked to your Microsoft Advertising account. 
  8. Click Log in to Microsoft Ads.
  9. In the Authorization dialog that opens, click Allow to complete the integration.
  10. Click Save to add the adapter.

Next steps

After the integration is complete, set up the syndication. For more information, see Audience Syndications.


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