Amazon Advertising - Audience


Amazon is a well known e-commerce platform with reach across the globe. You can use Amazon advertising to reach out to all of the Amazon's users. With Blueshift, you can create audience segments and syndicate Blueshift segments to Amazon. You can target your ads in a more focused and personalized manner with the audience on Amazon that matches the Blueshift segment.

We partner with LiveRamp to syndicate the highly relevant segments as matched audiences on the Amazon's platform. 

Set up integration

Perform the following steps to set up an integration:

  1. Sign in to the Blueshift app, and click on Settings > Integrations on the top right corner.
  2. On the Setup Integrations page, select Amazon Advertising on the left panel. 
  3. On the right panel, click +ADD ADDITIONAL CREDENTIALS and provide the following details:
    Field Description
    Alias Name Specify an alias name of this integration. You can add multiple integrations, so the alias name serves the purpose of identifying the integration. 
    Advertiser CFID

    Provide the Advertiser Customer-Facing ID (advertiser CFID). Get in touch with Amazon for information on how to get it. 

  4. Click Save on the Setup Integrations page of the Blueshift app. 


Set up syndication

Once you are done setting up the integration, create the syndication. For more information on how to do this, see this document.

For Amazon Advertising, we use multikey matching. Blueshift sends the following identifiers to Amazon for user matching:

  • Email address
  • First and last name
  • Phone number
  • Address (location)
  • Mobile Device ID
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