Amazon Advertising - Audience


Amazon is a well known e-commerce platform with reach across the globe. You can use Amazon advertising to reach out to all of the Amazon's users. With Blueshift, you can create audience segments and syndicate Blueshift segments to Amazon. You can target your ads in a more focused and personalized manner with the audience on Amazon that matches the Blueshift segment. 


Blueshift partners with LiveRamp to syndicate matched audiences on Blueshift to Amazon's platform. This integration is available only to customers in the US at this time.

Identifiers for customer matching

Blueshift uses multikey matching for audience syndication with Amazon Advertising. Blueshift sends the following identifiers for customer matching:

  • Email address
  • First and last name
  • Phone number
  • Address (location)
  • Mobile Device ID

Rate limit

The rate limit for this syndication is 1M customers per hour.


Before you can set up integration with Blueshift, you must have your Amazon Advertising account set up.

The following information is required for integration with Blueshift:

  • The Advertiser Customer-Facing ID (advertiser CFID). Contact Amazon to get this information.

Set up integration

To set up integration, complete the following steps:

  1. Sign in to the Blueshift app, and click App Hub in the left navigation menu.
  2. Go to All Apps, search for, and select Amazon Advertising.
  3. You can also go to Advertising Apps and select Amazon Advertising.
  4. Click Configure to view all the configured adapters.
  5. Click +ADAPTER to add an adapter.
  6. Add a Name for the adapter.  If you have multiple adapters, the adapter name helps you to identify the integration.
  7. Provide the following details for integration:


    Field Description
    Advertiser CFID

    Provide the Advertiser Customer-Facing ID (advertiser CFID). 

  8. Click Save to add the adapter

Next steps

After the integration is complete, set up the syndication. For more information, see Audience Syndications.


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