Oracle DMP (BlueKai) - Audience


Oracle DMP (formerly BlueKai) is the industry’s leading cloud-based big data platform that you can use to personalize online, offline, and mobile marketing campaigns with richer and more-actionable information about targeted audiences.

We partner with LiveRamp to syndicate matched audiences on Blueshift to Oracle DMP.


Set up integration

Perform the following steps to set up an integration:

  1. Sign in to the Blueshift app, and click on Settings > Integrations on the top right corner.
  2. On the Setup Integrations page, select Oracle Bluekai on the left panel. 

  3. On the right panel, click +ADD ADDITIONAL CREDENTIALS and provide the following details:

    Field Description
    Alias Name Specify an alias name of this integration. You can add multiple integrations, so the alias name serves the purpose of identifying the integration. 
    Account ID

    Provide your Oracle Bluekai Account ID. Get in touch with Oracle to get this. 

    Customer Name Provide your Oracle Bluekai customer name. Get in touch with Oracle to get this. 
    Email of account representative Provide the email address of your Oracle Bluekai account representative.
  4. Click Save on the Setup Integrations page of the Blueshift app. 

Set up syndication

After the integration is complete, set up the syndication. You can follow the steps provided in this document.  

For Oracle Bluekai, we use multikey matching. Blueshift sends the following identifiers for user matching:

  • Email address
  • First and last name
  • Phone number
  • Address (location)
  • Mobile Device ID
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