Oracle DMP (BlueKai) - audience

Oracle DMP (formerly BlueKai) is the industry’s leading cloud-based big data platform that you can use to personalize online, offline, and mobile marketing campaigns with richer and more-actionable information about targeted audiences.

Availability

Blueshift partners with LiveRamp to syndicate matched audiences on Blueshift to Oracle DMP. This integration is available only to customers in the US at this time.

Identifiers for customer matching

Blueshift uses multikey matching for audience syndication with Oracle DMP. Blueshift sends the following identifiers for customer matching:

• Email address
• First and last name
• Phone number
• Address (location)
• Mobile Device ID

Rate limit

The rate limit for this syndication is 1M customers per hour.

Prerequisites

Before you can set up integration with Blueshift, you must have your Oracle DMP account set up.

The following information is required for integration with Blueshift:

• Your Oracle Bluekai Account ID. Contact Oracle to get this information. 
• Your Oracle Bluekai customer name. Contact Oracle to get this information.
• The email address of your Oracle Bluekai account representative.

Set up integration

To set up integration, complete the following steps:

1. Sign in to the Blueshift app, and click App Hub in the left navigation menu.
2. Go to All Apps, search for, and select Oracle BlueKai.
3. You can also go to Advertising Apps and select Oracle BlueKai.
4. Click Configure to view all the configured adapters.
5. Click +ADAPTER to add an adapter.
6. Add a Name for the adapter.  If you have multiple adapters, the adapter name helps you to identify the integration.
7. Provide the following details for integration:

   
   
   

   Field	Description
   Account ID	Provide your Oracle Bluekai Account ID.
   Customer Name	Provide your Oracle Bluekai customer name.
   Email of account representative	Provide the email address of your Oracle Bluekai account representative.

8. Click Save to add the adapter.

 Exclude PII data

You can optionally exclude specific personally identifiable information (PII) attributes from being sent to the destination platform.

To exclude PII attributes:

• Scroll to the Additional Configuration (Optional) section in the adapter setup.
• Click the Exclude PII Data input.
• Select one or more attributes to exclude, such as email or gender.
• Click Save Configuration to apply the changes.

The list of available attributes is destination-specific and may vary by platform.

Next steps

After the integration is complete, set up the syndication. For more information, see Audience Syndications.