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Twitter is a well known social media platform with reach across the globe. You can use Twitter advertising to reach out to all of the Twitter’s users. With Blueshift, you can create audience segments and syndicate Blueshift segments to Twitter. You can target your ads in a more focused and personalized manner with the audience on Twitter that matches the Blueshift segment.

We partner with LiveRamp to syndicate the highly relevant segments as matched audiences on the Twitter platform. 

Set up integration

To set up integration, complete the following steps:

  1. Sign in to the Blueshift app, and click Apps in the left navigation menu.
  2. Go to All Apps, search for, and select Twitter.
  3. You can also go to Advertising Apps and select Twitter.
  4. Click Configure to view all the configured adapters.
  5. Click +ADAPTER to add an adapter.
  6. Add a Name for the adapter.  If you have multiple adapters, the adapter name helps you to identify the integration.
  7. Provide the following details for integration:

    adv_twitter.png

    Field Description
    Account ID

    Provide the Twitter ads account ID.

    The Twitter ads account ID is available on the Edit access to account page.

    To access the Edit access to account page, sign into your ads.twitter.com > top right corner > select the name of your ads account > select Edit access to account from the drop-down menu.

    twitter_account_ID.png

  8. Click Log in to Twitter.
  9. In the Authorization dialog that appears, click Authorize app to complete the integration.
    twitter_authorization.png
  10. Click Save to add the adapter.

Set up syndication

After the integration is complete, set up the syndication. For more information, see Audience Syndications.

For Twitter, we use multikey matching. Blueshift sends the following identifiers to Twitter for user matching:

  • Email address
  • First and last name
  • Phone number
  • Address (location)
  • Mobile Device ID
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