Google Marketing Platform - Audience


Google Marketing Platform is a unified advertising and analytics platform for smarter marketing and better results. With Blueshift, you can integrate Google Marketing Platform and syndicate Blueshift segments to it. 

We partner with LiveRamp to syndicate matched audiences on Blueshift to Google Marketing Platform. Before you set up integration, ensure that you go through documentation on how to provide access to LiveRamp. Important points to remember (quoted from LiveRamp documentation): 

Before activating a Google first-party destination account (such as Display & Video 360, Google Ad Manager, or Google Customer Match), contact your Google account representative and have them map the appropriate LiveRamp account ID to your Google Ads advertiser account, depending on which Google platform you are distributing first-party segments to:

  • For Display & Video 360 or Google Ad Manager: LiveRamp DMP account 750-013-0530


Set up integration

Perform the following steps to set up an integration:

  1. Sign in to the Blueshift app, and click on Settings > Integrations on the top right corner.
  2. On the Setup Integrations page, select Google Marketing Platform on the left panel. 
  3. On the right panel, click +ADD ADDITIONAL CREDENTIALS and provide the following details:

    Field Description
    Alias Name Specify an alias name of this integration. You can add multiple integrations, so the alias name serves the purpose of identifying the integration. 
    Entity ID Provide the Google Marketing Platform entity ID. 
    Product Specify the product that you use, and want to syndicate a Blueshift segment with it. For example, Analytics. 
    Google Marketing Platform Authorization Click Authorize and Save Google Marketing Platform. On the authorization dialog that appears, click allow to complete the integration.
  4. Click Save on the Setup Integrations page of the Blueshift app. Once the integration is complete, our platform disables the Authorize and Save Google Marketing Platform button and changes its text to Authorized Google Marketing Platform. Our platform also enables the Reset Authorization button for you to use. 


Set up syndication

After the integration is complete, set up the syndication. You can follow the steps provided in this document.  

For Google Marketing Platform, we use multikey matching. Blueshift sends the following identifiers for user matching:

  • Email address
  • First and last name
  • Phone number
  • Address (location)
  • Mobile Device ID
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