Verizon Media - Audience

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Verizon Media delivers content your customers want, and you can use the industry-leading platforms to achieve all your advertising goals.You can integrate Verizon Media platform with Blueshift to syndicate Blueshift segments with them so that you can run campaigns for your customers.

We partner with LiveRamp to syndicate matched audiences on Blueshift to Verizon Media.

 

Set up integration

Perform the following steps to set up an integration:

  1. Sign in to the Blueshift app, and click on Settings > Integrations on the top right corner.
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  2. On the Setup Integrations page, select Verizon Media on the left panel. 
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  3. On the right panel, click +ADD ADDITIONAL CREDENTIALS and provide the following details:

    Field Description
    Alias Name Specify an alias name of this integration. You can add multiple integrations, so the alias name serves the purpose of identifying the integration. 
    MDM ID

    Provide the Verizon Media MDM ID. For more information, see: Understand The Console on Verizon Media documentation.

     
  4. Click Save on the Setup Integrations page of the Blueshift app. 

 

Set up syndication

After the integration is complete, set up the syndication. You can follow the steps provided in this document.  

For Verizon Media, we use multikey matching. Blueshift sends the following identifiers for user matching:

  • Email address
  • First and last name
  • Phone number
  • Address (location)
  • Mobile Device ID
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