Taboola is an online advertising platform that you can use to drive business results by reaching people genuinely, effectively, and at the right moment.

We partner with LiveRamp to syndicate matched audiences on Blueshift to Taboola.


Set up integration

Perform the following steps to set up an integration:

  1. Sign in to the Blueshift app, and click on Settings > Integrations on the top right corner.
  2. On the Setup Integrations page, select AdRoll on the left panel. 

  3. On the right panel, click +ADD ADDITIONAL CREDENTIALS and provide the following details:

    Field Description
    Alias Name Specify an alias name of this integration. You can add multiple integrations, so the alias name serves the purpose of identifying the integration. 
    Email of Your Taboola Account Rep

    Provide the email address of your Taboola account's representative. 


    Provide your Taboola Client. Get in touch with Taboola to get this. 

  4. Click Save on the Setup Integrations page of the Blueshift app. 

Set up syndication

After the integration is complete, set up the syndication. You can follow the steps provided in this document.  

For Taboola, we use multikey matching. Blueshift sends the following identifiers for user matching:

  • Email address
  • First and last name
  • Phone number
  • Address (location)
  • Mobile Device ID
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