Taboola is an online advertising platform that you can use to drive business results by reaching people genuinely, effectively, and at the right moment.

We partner with LiveRamp to syndicate matched audiences on Blueshift to Taboola.

Set up integration

To set up integration, complete the following steps:

  1. Sign in to the Blueshift app, and click Apps in the left navigation menu.
  2. Go to All Apps, search for, and select Taboola.
  3. You can also go to Advertising Apps and select Taboola.
  4. Click Configure to view all the configured adapters.
  5. Click +ADAPTER to add an adapter.
  6. Add a Name for the adapter.  If you have multiple adapters, the adapter name helps you to identify the integration.
  7. Provide the following details for integration:


    Field Description
    Email of Your Taboola Account Rep Provide the email address of your Taboola account's representative. 
    Client Provide your Taboola Client. Get in touch with Taboola to get this. 
  8. Click Save to add the adapter

Set up syndication

After the integration is complete, set up the syndication. For more information, see Audience Syndications.

For Taboola, we use multikey matching. Blueshift sends the following identifiers for user matching:

  • Email address
  • First and last name
  • Phone number
  • Address (location)
  • Mobile Device ID
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