FreeWheel - Audience

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FreeWheel (a Comcast company) is a digital television advertising provider whose services you can use to send targeted ads to your customers who consume television content digitally. With Blueshift, you can syndicate audience segments to FreeWheel and run campaigns for your customers. 

We partner with LiveRamp to syndicate the highly relevant segments as matched audiences on the FreeWheel platform. 

Set up integration

Perform the following steps to set up an integration:

  1. Sign in to the Blueshift app, and click on Settings > Integrations on the top right corner.
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  2. On the Setup Integrations page, select Freewheel on the left panel. 
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  3. On the right panel, click +ADD ADDITIONAL CREDENTIALS and provide the following details:
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    Field Description
    Alias Name Specify an alias name of this integration. You can add multiple integrations, so the alias name serves the purpose of identifying the integration. 
    Company Name

    Provide the name of the company that you use to create your FreeWheel account. 

    Network ID Provide the ID of the network on which you want to run ads. Get in touch with FreeWheel to get this information.  
     
  4. Click Save on the Setup Integrations page of the Blueshift app. 

Set up syndication

Once you are done setting up the integration, create the syndication. For more information on how to do this, see this document.

For FreeWheel, we use multikey matching. Blueshift sends the following identifiers to FreeWheel for user matching:

  • Email address
  • First and last name
  • Phone number
  • Address (location)
  • Mobile Device ID
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