Roku - audience

Roku is a provider of digital television devices that their customers use to stream multimedia content online. With Blueshift, you can syndicate audience segments to Roku and run campaigns for your customers who use Roku's devices. 

Availability

Blueshift partners with LiveRamp to syndicate matched audiences on Blueshift to Roku. This integration is available only to customers in the US at this time.

Identifiers for customer matching

Blueshift uses multikey matching for audience syndication with Roku. Blueshift sends the following identifiers for customer matching:

• Email address
• First and last name
• Phone number
• Address (location)
• Mobile Device ID

Rate limit

The rate limit for this syndication is 1M customers per hour.

Prerequisites

Before you can set up integration with Blueshift, you must have your Roku account set up.

The following information is required for integration with Blueshift:

• The Advertiser name for your Roku advertiser account. 
• The email address that you used to create your Roku advertiser account. 
• The email address of the account representative who represents your advertising account.

Set up integration

To set up integration, complete the following steps:

1. Sign in to the Blueshift app, and click App Hub in the left navigation menu.
2. Go to All Apps, search for, and select Roku.
3. You can also go to Advertising Apps and select Roku.
4. Click Configure to view all the configured adapters.
5. Click +ADAPTER to add an adapter.
6. Add a Name for the adapter.  If you have multiple adapters, the adapter name helps you to identify the integration.
7. Provide the following details for integration:

   
   
   

   Field	Description
   Advertiser Name	Provide the name used to create your Roku advertiser account.
   Email	Provide the email address used to create your Roku advertiser account.
   Email of your Roku account rep	Provide the email address of the account representative who represents your advertising account.

8. Click Save to add the adapter.

 Exclude PII data

You can optionally exclude specific personally identifiable information (PII) attributes from being sent to the destination platform.

To exclude PII attributes:

• Scroll to the Additional Configuration (Optional) section in the adapter setup.
• Click the Exclude PII Data input.
• Select one or more attributes to exclude, such as email or gender.
• Click Save Configuration to apply the changes.

The list of available attributes is destination-specific and may vary by platform.

Next steps

After the integration is complete, set up the syndication. For more information, see Audience Syndications.