Roku - Audience

Roku – Streaming players, smart TVs, wireless speakers & audio | Roku

Roku is a provider of digital television devices that their customers use to stream multimedia content online. With Blueshift, you can syndicate audience segments to Roku and run campaigns for your customers who use Roku's devices. 

We partner with LiveRamp to syndicate the highly relevant segments as matched audiences on Roku

Set up integration

Perform the following steps to set up an integration:

  1. Sign in to the Blueshift app, and click on Settings > Integrations on the top right corner.
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  2. On the Setup Integrations page, select Roku on the left panel. 
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  3. On the right panel, click +ADD ADDITIONAL CREDENTIALS and provide the following details:
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    Field Description
    Alias Name Specify an alias name of this integration. You can add multiple integrations, so the alias name serves the purpose of identifying the integration. 
    Advertiser Name

    Provide the name that you use to create your Roku advertiser account. 

    Email Provide the email address that you use to create your Roku advertiser account. 
    Email of your Roku account rep Provide the email address of the account representative who represents your advertising account.   
     
  4. Click Save on the Setup Integrations page of the Blueshift app. 

Set up syndication

Once you are done setting up the integration, create the syndication. For more information on how to do this, see this document.

For Roku, we use multikey matching. Blueshift sends the following identifiers to Roku for user matching:

  • Email address
  • First and last name
  • Phone number
  • Address (location)
  • Mobile Device ID
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