Adobe Advertising Cloud - Audience


Adobe provides the only independent ad platform that unifies and automates all media, screens, data, and creativity at scale. You can integrate Adobe Advertising Cloud with Blueshift to syndicate Blueshift segments with them so that you can run campaigns for your customers.


Blueshift partners with LiveRamp to syndicate matched audiences on Blueshift to Adobe Advertising Cloud. This integration is available only to customers in the US at this time.

Identifiers for customer matching

Blueshift uses multikey matching for audience syndication with Adobe Advertising Cloud. Blueshift sends the following identifiers for customer matching:

  • Email address
  • First and last name
  • Phone number
  • Address (location)
  • Mobile Device ID

Rate limit

The rate limit for this syndication is 1M customers per hour.


Before you can set up integration with Blueshift, you must have your Adobe Advertising Cloud account set up.

The following information is required for integration with Blueshift:

  • Your Adobe Ad Cloud Client. Contact Adobe to get this information.
  • Your Adobe TubeMogul login email address

Set up integration

To set up integration, complete the following steps:

  1. Sign in to the Blueshift app, and click App Hub in the left navigation menu.
  2. Go to All Apps, search for, and select Adobe Ad Cloud.
  3. You can also go to Advertising Apps and select Adobe Ad Cloud.
  4. Click Configure to view all the configured adapters.
  5. Click +ADAPTER to add an adapter.
  6. Add a Name for the adapter.  If you have multiple adapters, the adapter name helps you to identify the integration.
  7. Provide the following details for integration:


    Field Description
    Client Provide your Adobe Ad Cloud Client.
    TubeMogul Login Email Provide your Adobe TubeMogul login email address. 
  8. Click Save to add the adapter

Next steps

After the integration is complete, set up the syndication. For more information, see Audience Syndications.


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