Adobe Advertising Cloud - Audience


Adobe provides the only independent ad platform that unifies and automates all media, screens, data, and creativity at scale. You can integrate Adobe Advertising Cloud with Blueshift to syndicate Blueshift segments with them so that you can run campaigns for your customers.

We partner with LiveRamp to syndicate matched audiences on Blueshift to Adobe Advertising Cloud.


Set up integration

Perform the following steps to set up an integration:

  1. Sign in to the Blueshift app, and click on Settings > Integrations on the top right corner.
  2. On the Setup Integrations page, select Adobe Ad Cloud on the left panel. 
  3. On the right panel, click +ADD ADDITIONAL CREDENTIALS and provide the following details:

    Field Description
    Alias Name Specify an alias name of this integration. You can add multiple integrations, so the alias name serves the purpose of identifying the integration. 

    Provide your Adobe Ad Cloud Client. Get in touch with Adobe on how to get this. 

    TubeMogul Login Email

    Provide your Adobe TubeMogul login email address. 

  4. Click Save on the Setup Integrations page of the Blueshift app. 


Set up syndication

After the integration is complete, set up the syndication. You can follow the steps provided in this document.  

For Adobe Advertising Cloud, we use multikey matching. Blueshift sends the following identifiers for user matching:

  • Email address
  • First and last name
  • Phone number
  • Address (location)
  • Mobile Device ID
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