A Custom Audience is an ad targeting option that lets you find your existing audiences among people who are on Facebook. You can use sources such as customer lists, website or app traffic, or engagement on Facebook, to create Custom Audiences of people who already know your business.

To set up integration with Facebook Custom Audience, complete the following steps:

  1. Sign into the Facebook account that manages your Facebook advertisements.
  2. Copy the Facebook Advertising ID from the account.
  3. Sign in to the Blueshift app, and click Apps in the left navigation menu.
  4. Go to All Apps, search for, and select Facebook Ads.
  5. You can also go to Advertising Apps and select Facebook Ads.
  6. Click Configure to view all the configured adapters.
  7. Click +ADAPTER to add an adapter.
  8. Add a Name for the adapter.  If you have multiple adapters, the adapter name helps you to identify the integration.
  9. Provide the following details for integration:


    Field Description
    Advertising Account ID Specify the Facebook Advertising ID that you get from your Facebook account. 
  10. Click Authorize Facebook. A pop-up appears that requests you to sign into the Facebook advertising account to let us access audiences that you have created in Facebook.
  11. Authorize Blueshift with the specified permissions.
  12. After Blueshift authorizes the Facebook integration, click Save.

Set up syndication

After the integration is complete, set up the syndication to Facebook. For more information, see Audience Syndications.

For Facebook Custom Audiences, we use Multikey Matching. Instead of just sending Facebook a user's email, telephone number or mobile id, Blueshift uses all available demographical information to Facebook. This allows Facebook to find users who signed up with a different email and/or phone number and significantly increases the overall match rate.

We send the following information (if available) to Facebook:

  1. Email address
  2. Phone number
  3. Gender
  4. Birth Year
  5. Birth Month
  6. Birthday
  7. Last name
  8. First name
  9. First Initial
  10. State
  11. City
  12. Zip code / Postal code
  13. Country code
  14. Mobile advertiser id
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