AdRoll - Audience (via Integrations)

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AdRoll is an online advertising platform that gives you the power to connect, automate, and measure the whole customer journey, across the web.

We partner with LiveRamp to syndicate matched audiences on Blueshift to AdRoll.

 

Set up integration

Perform the following steps to set up an integration:

  1. Sign in to the Blueshift app, and click on Settings > Integrations on the top right corner.
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  2. On the Setup Integrations page, select AdRoll on the left panel. 

  3. On the right panel, click +ADD ADDITIONAL CREDENTIALS and provide the following details:
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    Field Description
    Alias Name

    Specify an alias name of this integration.

    You can add multiple integrations, so the alias name serves the purpose of identifying the integration. 

    Advertisable ID

    Provide your Adroll Advertisable ID.

    To get the Advertisable ID, go to AdRoll Website > View Pixel.

    The adroll_adv_id is the Advertisable ID  adroll_pix_id = Pixel ID

    Pixel EID

    Provide your Adroll Advertisable ID.

    To get the Advertisable ID, go to AdRoll Website > View Pixel.

    The adroll_pix_id is the Pixel EID.

  4. Click Save on the Setup Integrations page of the Blueshift app. 

Set up syndication

After the integration is complete, set up the syndication. You can follow the steps provided in this document.  

For AdRoll, we use multikey matching. Blueshift sends the following identifiers for user matching:

  • Email address
  • First and last name
  • Phone number
  • Address (location)
  • Mobile Device ID
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