Outbrain- Audience Syndication

File:Outbrain Logo.png - Wikipedia

Outbrain is one of the leading native ad providers for open web. A lot of marketers use Outbrain to grow their customer base by advertising on open web.

We partner with LiveRamp to syndicate matched audiences on Blueshift to Outbrain's Audiences.


Set up integration

Perform the following steps to set up an integration:

  1. Sign in to the Blueshift app, and click on Settings > Integrations on the top right corner.

On the Setup Integrations page, select Outbrain on the left panel. 

  1. On the right panel, click +ADD ADDITIONAL CREDENTIALS and provide the following details:

    Field Description
    Alias Name Specify an alias name of this integration. You can add multiple integrations, so the alias name serves the purpose of identifying the integration. 
    Account ID

    Provide your Outbrain marketer ID. Get in touch with Outbrain support team to get it.

  2. Click Save on the Setup Integrations page of the Blueshift app. 

Set up syndication

After the integration is complete, set up the syndication. You can follow the steps provided in this document.  

For Outbrain, we use multikey matching. Blueshift sends the following identifiers for user matching:

  • Email address
  • First and last name
  • Phone number
  • Address (location)
  • Mobile Device ID
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