Comcast - Audience

Comcast is a cable network and internet service provider whose services you can use to send targeted ads to your customers who use Comcast's products and services. With Blueshift, you can syndicate audience segments to Comcast and run campaigns for your customers. 

We partner with LiveRamp to syndicate the highly relevant segments as matched audiences who use Comcast's products and services. 

Set up integration

To set up integration, complete the following steps:

1. Sign in to the Blueshift app, and click Apps in the left navigation menu.
2. Go to All Apps, search for, and select Comcast.
3. You can also go to Advertising Apps and select Comcast.
4. Click Configure to view all the configured adapters.
5. Click +ADAPTER to add an adapter.
6. Add a Name for the adapter.  If you have multiple adapters, the adapter name helps you to identify the integration.
7. Provide the following details for integration:

   
   

   Field	Description
   Client Name	Provide the name that you use to manage your ads with Comcast.

8. Click Save to add the adapter. 

Set up syndication

After the integration is complete, set up the syndication. For more information, see Audience Syndications.

For Comcast, we use multikey matching. Blueshift sends the following identifiers to Comcast for user matching:

• Email address
• First and last name
• Phone number
• Address (location)
• Mobile Device ID