Comcast - Audience

 

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Comcast is a cable network and internet service provider whose services you can use to send targeted ads to your customers who use Comcast's products and services. With Blueshift, you can syndicate audience segments to Comcast and run campaigns for your customers. 

We partner with LiveRamp to syndicate the highly relevant segments as matched audiences who use Comcast's products and services

Set up integration

Perform the following steps to set up an integration:

  1. Sign in to the Blueshift app, and click on Settings > Integrations on the top right corner.
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  2. On the Setup Integrations page, select Comcast on the left panel. 
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  3. On the right panel, click +ADD ADDITIONAL CREDENTIALS and provide the following details:
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    Field Description
    Alias Name Specify an alias name of this integration. You can add multiple integrations, so the alias name serves the purpose of identifying the integration. 
    Client Name

    Provide the name that you use to manage your ads with Comcast. 

     
  4. Click Save on the Setup Integrations page of the Blueshift app. 

Set up syndication

Once you are done setting up the integration, create the syndication. For more information on how to do this, see this document.

For Comcast, we use multikey matching. Blueshift sends the following identifiers to Comcast for user matching:

  • Email address
  • First and last name
  • Phone number
  • Address (location)
  • Mobile Device ID
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