The Trade Desk - Audience

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The Trade Desk provides a software platform that digital ad buyers use to purchase data-driven digital advertising campaigns across various ad formats and devices.

We partner with LiveRamp to syndicate matched audiences on Blueshift to The Trade Desk.

 

Set up integration

Perform the following steps to set up an integration:

  1. Sign in to the Blueshift app, and click on Settings > Integrations on the top right corner.
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  2. On the Setup Integrations page, select The Trade Desk on the left panel. 

  3. On the right panel, click +ADD ADDITIONAL CREDENTIALS and provide the following details:
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    Field Description
    Alias Name Specify an alias name of this integration. You can add multiple integrations, so the alias name serves the purpose of identifying the integration. 
    Advertiser ID

    Provide the Trade Desk advertiser ID. You can get your Advertiser ID from your Trade Desk dashboard.

    Encryption Key

    Get in touch with The Trade Desk to get your encryption key and provide it here. 

     
  4. Click Save on the Setup Integrations page of the Blueshift app. 

 

Set up syndication

After the integration is complete, set up the syndication. You can follow the steps provided in this document.  

For The Trade Desk, we use multikey matching. Blueshift sends the following identifiers for user matching:

  • Email address
  • First and last name
  • Phone number
  • Address (location)
  • Mobile Device ID
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