Hulu is an online television streaming service that distributes movies and television shows online to their customers. With Blueshift integration, you can create audience segments on Blueshift and syndicate them to Hulu. You can run ad campaigns on Hulu for this audience. 

Set up integration

  1. Sign in to the Blueshift app, and click on Settings > Integrations on the top right corner.
  2. On the Setup Integrations page, select Hulu on the left panel. 
  3. On the right panel, click +ADD ADDITIONAL CREDENTIALS and provide the following details:
    Field Description
    Alias Name Specify an alias name of this integration. You can add multiple integrations, so the alias name serves the purpose of identifying the integration. 
    Advertiser Name

    Provide the name that you use to create your Hulu advertiser account. 

  4. Click Save on the Setup Integrations page of the Blueshift app. 

Set up syndication

Once you are done setting up the integration, create the syndication. For more information on how to do this, see this document.

For Hulu, we use multikey matching. Blueshift sends the following identifiers to Hulu for user matching:

  • Email address
  • First and last name
  • Phone number
  • Address (location)
  • Mobile Device ID


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