Salesforce DMP (Krux) - Audience

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Salesforce DMP (also known as Salesforce Krux and Audience Studio) provides a platform that you can use to unify and capture your data to strengthen customer relationships across every touchpoint with a powerful data management platform, and gain deep insights.

We partner with LiveRamp to syndicate matched audiences on Blueshift to Salesforce DMP.

 

Set up integration

Perform the following steps to set up an integration:

  1. Sign in to the Blueshift app, and click on Settings > Integrations on the top right corner.
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  2. On the Setup Integrations page, select Salesforce Krux on the left panel. 

  3. On the right panel, click +ADD ADDITIONAL CREDENTIALS and provide the following details:
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    Field Description
    Alias Name Specify an alias name of this integration. You can add multiple integrations, so the alias name serves the purpose of identifying the integration. 
    Advertiser Name

    Provide your Salesforce DMP advertiser name. Get in touch with Salesforce if you are unsure about your advertiser name. 

    Email of Your Krux Account Representative

    Provide the email address of your Salesforce DMP account's representative.

    Your Email Address

    Provide the email address that you use to sign into Salesforce DMP.

     
  4. Click Save on the Setup Integrations page of the Blueshift app. 

Set up syndication

After the integration is complete, set up the syndication. You can follow the steps provided in this document.  

For Salesforce DMP, we use multikey matching. Blueshift sends the following identifiers for user matching:

  • Email address
  • First and last name
  • Phone number
  • Address (location)
  • Mobile Device ID
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