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Mixpanel - Data

Mixpanel is an analytics tool that you can use to analyze how your customers interact with your web service. You can send campaign engagement data from the Blueshift platform to Mixpanel via webhooks. 

In order to use the integration, you need a Mixpanel project token and enter it in the Blueshift Account Setup dashboard. Once the token is entered ensure that you enable the Blueshift Event notifications. 

 

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For more information on how to get the Mixpanel project token, see Find Project Token on Mixpanel documentation.

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