Unified 360-degree customer profile

Blueshift creates unified, comprehensive customer profiles by aggregating data across all customer touchpoints. You can easily search for and access a customer profile in the Blueshift UI by any customer attribute. The customer profile is organized into sections that let you view customer details, campaign activity, and other profile data. You can also apply filters to find specific activities and view event payload details for campaign activity events.

For a detailed list of customer attributes, see Customer attributes and types.

Overview	View standard and custom customer identifiers, key lifetime statistics, computed attributes, RFM scores, segment classification, predictive statistics, mobile device IDs (including push subscription status per device), email bounce details, and a visual summary of recent engagement with your content and products.
Campaigns	View a history of all messaging activity and engagements across marketing campaigns sent to the customer. To find specific campaign activity, you can filter the activity list by channel, campaign, template, trigger, and event attribute values. You can also click a campaign activity event to view its event payload in an overlay.
Activity	View customer activity and events, such as view, purchase, add_cart, search, and so on. You can also filter the event data by event attribute to find a specific event.
Transactions	View a history of the customer's transactions—for example, orders, subscriptions, etc. You can filter by transaction events to find a specific event.
Recommendations	Provides a preview of 1:1 personalized recommended content/products derived from our predictive recommendation engine. You can filter by a specific recommendation scheme.
Interests	View topics that the customer has subscribed to.

Unified 360-degree customer profile

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