Live content campaigns

With a Live content campaign, you can deliver unique on-site experiences tailored to customer needs and drive higher engagement.

Prerequisites

Before you can add a Live Content campaign, you must complete the following prerequisites:

• Create a slot using the Live Content studio. A slot is a placeholder where targeted content is displayed. You can include multiple slots on a page, to insert multiple targeted content widgets for users.
• Add a Visual, HTML or JSON template to display content in the slot.

Add a Live content campaign

To create a Live Content campaign journey, go to Journeys > Campaigns and click +CAMPAIGN. Select Live Content, add a Name for your campaign and click CREATE CAMPAIGN.

Add the following information for the campaign:

1. Select the Audience type. The audience for a Live Content campaign can either be determined by (i) a segment or (ii) a campaign journey.
   1. When the audience is determined by a segment, users who are members of the segment will see the personalized "live" content when they visit your website. If a user falls out of the segment, they will not see the content any more
   2. When the audience is determined by a campaign journey, the live content trigger in the campaign journey would determine whether to show the personalized "live" content or hide it from users who meet the trigger criteria
2. If you select 'Audience' = 'Determined by a Segment', you will also need to select the Segment. You can select “All Users” to target every user. “All Users” is a special segment which includes everyone, even new customers, who visit your site.
3. Select the Start date and time.
4. Set the End date and time. Leave the End date empty if you want the campaign to always run.
5. Select the Slot Type to choose the type of content you intend to serve.
6. Select the target Slot for the campaign. The API/Javascript call refers to this slot string. For example, item_detail_page_right_sidebar.
7. Select the Template for the slot. You can select from templates that match the format and dimensions of the slot.
8. Select a Priority for the campaign. If a user is a member of multiple segments, the campaigns are sorted by priority, and the first one in ascending order is picked for the user.
9. Set the critera to filter users. You can use the same slot across multiple screens and control the visibility of the Live content by using filter criteria such as page URL, user demographic, user lifetime activity, user attributes, traffic source, and triggering event attributes.
10. Set Dayparting. You can choose the specific days in the week and times during the day to deliver your message. To learn about these advanced delay settings, refer to the optimization section.
11. Click Save.
12. Click Launch to start the campaign.

Prioritizing campaigns in a slot

There may be multiple campaigns that are targeting the same slot. If the user is a member of the segments targeted by more than one campaign, the user could be picked for multiple campaigns. In this case, the campaigns are sorted by priority by ascending order. 

For example, if a user is eligible for two campaigns, one with priority 2 and another with priority 6, the campaign with priority 2 is picked for the user.

It is recommended that you always have a campaign targeting the default "Everyone" segment. That way you always have some content to show to all users.

Consider the following recommended best practices for prioritizing campaigns:

• Multiple campaigns against a slot: It is recommended that you have multiple campaigns against a slot with fine-grained targeting roles for segment and content recommendations. That way, you can measure the efficacy and performance of each of your campaigns targeting the same slot. 

  For example, you might have two campaigns on the homepage, Campaign A targeting logged in users and Campaign B targeting anonymous users. By having two separate campaigns with different segments and content recommendations, you can measure the performance of content recommendations for logged in users versus anonymous users.

• Catch all campaign: It is recommended that you have a catch-all campaign targeting a slot with the segment as "All Users". The catch all campaign ensures that every user, including first time anonymous users, will see some content targeting them. Additionally, you can also measure the performance of those campaigns.