Dayparting is an advanced Blueshift feature that you can use to choose the times of the day to send messages from your campaigns (to avoid undesirable times). This can be set for the user or account timezone.

In order to set your desired send times, go to Advanced Settings under each trigger and select the clock icon to open up the send timing modal. Here, you can easily define when a campaign should run.

seg_trig_campaign.png

Click Anytime is eligible to open up the Send Timing window.

To select the hours when the messages will be delivered, simply click and drag to create your preferred dayparting windows. The check boxes next to the day of the week can be used to mark an entire day as eligible. Likewise, the times at the top of the table can be clicked to mark a time as eligible for all days.

41500d4-Screen_Shot_2017-07-26_at_4.13.30_PM.png

In this example, all messages will be sent between the hours from 2AM to 10PM for Monday through Friday in the user's timezone.

 

Dayparting Time

The dayparting window indicates when the campaign is active. We queue up sends for Event Triggered but not for Segment triggered campaigns.

 

Event Triggered Campaign

Event triggered campaigns have additional options to dayparting.

b3469c1-Screen_Shot_2017-07-26_at_4.20.32_PM.png

Notice the ability to choose what occurs if the send time falls outside dayparting windows.

By default, events/eligible users that fall outside of the dayparting window and will send on the next available window.

ed616dc-Screen_Shot_2017-07-26_at_4.23.00_PM.png

 

For example, if the send time fell on a Saturday in the above dayparting scheme, the message would be queued to send 9AM Monday morning. This can be used as an effective tool to ensure that your messages are sent at specific times of the week.

Alternatively, there is an option to skip the user if they fall outside dayparting times.

80581c0-Screen_Shot_2017-07-26_at_4.20.42_PM.png

If "Skip message" is selected, if the send time does not fall within your dayparting windows, the message will be discarded and not sent. This can be used to ensure that time-sensitive triggered emails are not sent outside of specific hours.

Examples: Here are some scenarios, if you have set dayparting between 10am-12pm for all days and no delays on campaign trigger

  • Event comes in at 9.45am on Monday - will get queued up till next eligible window i.e. Monday at 10am
  • Event comes in at 11am on Tuesday - gets sent immediately since it is within 10a-12p
  • Event comes in at 4pm on Wed - gets queued up to be sent at 10am on Thursday but campaign messaging limit for Thursday will be applied
 

Segment Triggered Campaign

Unlike event triggered, we do not queue up messaging and the combination of day parting and segment definition controls when a user get a message.   The user has to be a part of the segment during the dayparting window in order to get messaged.

Example: Here are some scenarios, if you have set day parting between 10am-12pm for all days and no delays on campaign trigger.

User entered the segment at 9.45am on Monday - campaign won't execute till 10am. But at 10am, it will look for users who have joined between 9am-10am and therefore this user will get an email

  • User entered the segment at 9.45am on Monday - campaign won't execute till 10am. But at 10am, it will look for users who have joined between 9am-10am and therefore this user will get an email
  • User entered the segment at 10.45am on Monday - Within dayparting window and user gets emailed

Recurring Campaign

Recurring campaigns, like event triggered campaigns, provide option to queue messages or skip messages based on the schedule that you select. 

Screen_Shot_2021-06-29_at_2.45.42_PM.png

 

For example, if the send time fell on a Saturday in the above dayparting scheme, the message would be queued to be sent at 2AM Monday morning. This can be used as an effective tool to ensure that your messages are sent at specific times of the week.

Alternatively, there is an option to skip the user if they fall outside dayparting times.

80581c0-Screen_Shot_2017-07-26_at_4.20.42_PM.png

If "Skip message" is selected and the send time does not fall within your dayparting windows, the message will be discarded and not sent. This can be used to ensure that time-sensitive triggered emails are not sent outside of specific hours.

Examples: Here are some scenarios, if you have set dayparting between 10am-12pm for all days and no delays on campaign trigger

  • Event comes in at 1am on Monday - will get queued up till next eligible window. In this example, Monday at 2am.
  • Event comes in at 11am on Tuesday - gets sent immediately since it is 2am-4pm. 
  • Event comes in at 6pm on Wed - gets queued up to be sent at 10am on Thursday but campaign messaging limit for Thursday will be applied

One-Time Campaign

One-time campaigns also provide the options to queueing and skipping messages like event triggered and recurring campaigns. 

Note

Reach out to your Blueshift account customer success manager (CSM) or drop an email on support@blueshift.com to switch on dayparting for one-time and recurring campaigns. 

It is important to understand the difference between execution schedules and delivery schedules. Execution schedule is the frequency with which you want Blueshift to execute your campaigns (e.g. daily, weekly, 1st Monday of the month, last day of the month etc). Delivery schedule is the time of day (or day of the week) on which you want the customer to receive the message that your day parting schedule determines.

One-time and recurring campaigns only support single level journeys. If you need to set up multiple touch points in the same journey, use a segment or event triggered campaign

Was this article helpful?
0 out of 0 found this helpful

Comments

0 comments

Please sign in to leave a comment.