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  1. Help Center
  2. Documentation
  3. Campaigns

Campaigns

Introduction

  • Campaigns overview
  • User journey in a campaign
  • Journey builder workflow
  • Campaign types
  • Campaign execution overview
  • See all 7 articles

Build your journey

  • Journey start
  • Naming triggers
  • Trigger delays
  • Branching using filters
  • Messaging
  • See all 7 articles

Set campaign properties

  • Define campaign properties
  • Set messaging preferences
  • Set execution schedule

Journey testing

  • Journey testing

Launch your journey

  • Validate the journey
  • Launch the campaign
  • Editing, pausing, and relaunching campaigns
  • Troubleshooting campaigns

Journey optimization

  • Dayparting
  • Engage time optimization (send time optimization)
  • A/B test campaign templates
  • Automatic winner selection
  • Campaign holdout testing

Use cases

  • Welcome series
  • Cross-channel messaging based on channel subscription
  • Anniversary messages
  • Newsletter
  • Reactivation/winback series
  • See all 22 articles

Advanced campaign settings

  • Data update trigger
  • Campaign actions
  • Tag based campaign restrictions
  • Campaign prioritization
  • Campaign calendar
  • See all 11 articles

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Blueshift enables 1:1 customer engagement by transforming data into actionable insights. Our unified platform combines a CDP, AI, and cross-channel marketing to help brands deliver personalized, real-time experiences at every stage of the customer journey.
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