You can send birthday messages to your customers by creating segments of users whose birthdays are approaching.

Note: Contact to enable this feature for your account.

Data required to send anniversary messages

To send an email before your customer's birthday, create a user upload with the following data:

  • email or customer_id
  • birthdate

After you upload the data, you will then have 2 new attributes available on the user, which you can now use to run birthday reminder campaigns.

  • next_birthdate
  • age


1. Users whose birth date is 3 days from today.


2. To find users who are turning 18, 3 days from today.


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