You can send birthday messages to your customers by creating segments of users whose birthdays are approaching.
Note: Contact email@example.com to enable this feature for your account.
Data required to send anniversary messages
To send an email before your customer's birthday, create a user upload with the following data:
- email or customer_id
After you upload the data, you will then have 2 new attributes available on the user, which you can now use to run birthday reminder campaigns.
1. Users whose birth date is 3 days from today.
2. To find users who are turning 18, 3 days from today.