Reddit - Audience

Reddit is home to thousands of communities, endless conversations, and authentic human connections. With the Blueshift integration, you can create audience segments in Blueshift and syndicate them to Reddit. You can then run ad campaigns on Reddit for this audience. 

Availability

Blueshift partners with LiveRamp to syndicate matched audiences on Blueshift to Reddit. This integration is available only to customers in the US at this time.

Identifiers for customer matching

Blueshift uses multikey matching for audience syndication with Reddit. Blueshift sends the following identifiers for customer matching:

• Email address
• Mobile Device ID

Rate limit

The rate limit for this syndication is 1M customers per hour.

Prerequisites

Before you can set up integration with Blueshift, you must have your Reddit account set up.

The following information is required for integration with Blueshift:

• The Advertiser ID that you use to create your Reddit advertiser account.
• The Advertiser name that you use to create your Reddit advertiser account.

Set up integration

To set up integration, complete the following steps:

1. Sign in to the Blueshift app, and click App Hub in the left navigation menu.
2. Go to All Apps, search for, and select Reddit.
3. You can also go to Advertising Apps and select Reddit.
4. Click Configure to view all the configured adapters.
5. Click +ADAPTER to add an adapter.
6. Add a Name for the adapter.  If you have multiple adapters, the adapter name helps you to identify the integration.
7. Provide the following details for integration:
    
    

   Field	Description
   Advertiser Id	Provide the Id that you use to create your Reddit advertiser account.
   Advertiser Name	Provide the name that you use to create your Reddit advertiser account.

8. Click Save to add the adapter.

Next steps

Once you are done setting up the integration, create the syndication. For more information, see Audience Syndications.