In order to get most out of Blueshift’s features, you must add “Events” that track user interactions on your website & apps. Event data is associated with customers based on unique profile identifiers.

Recommended Standard eCommerce Events

We recommend that you track the following events for your users:

Event Description
Pageload Page loaded completely
Identify Add or update customer
Signed_up Customer signed up on your site or app
View Item viewed
Search Customer searched for item
Add to Cart Item added to cart
Checkout Order checked out started
Purchase Checkout completed

Customer opens your app after updating it.

(this event is only available when Mobile channel is enabled)


Customer opens the app after installing it on their device.

(this event is only available when Mobile channel is enabled)


For more information, see Tracking your sites or apps events and Specifications for eCommerce events.

You can also add custom events and use them as custom goals for campaign attribution.

View Events stream

You can view the Event stream by going to Customer Data > Events in the left navigation. 


Download errored events

When you view the events stream, you can also look at errors and download the error log.

Go to the error events tab and click Export error data to download the error log.


View an individual event

Click on an individual event in the click stream page to view the tracking code, as well as example of last event recorded. You can also view any event triggered campaigns that are associated with this event.

You can edit some fields for a standard event and also set a standard event as a goal event.


Track an event

You can use the given Javascript code to track an event on your site.

Publish an event for testing

You can publish an event for testing purposes. For example, to test an event triggered campaign.

To publish an event, complete the following steps:

  1. On the Setup Tracking page for the event (where you view the individual event), click Advanced.
  2. Enter the information for the attributes for the event. Click +attribute to add more attributes.
  3. You can view the event data that will be published.
  4. Click Publish.

When you refresh the page, this event will be seen as the Last Event. Any campaigns associated with this event are also triggered.


Import and export event data

Blueshift provides several methods and pre-built integrations using which you can import and export events data and track events.

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