Blueshift creates unified, comprehensive customer profiles by aggregating data across all customer touchpoints. You can easily search and access a customer profile within the Blueshift UI based on any customer attribute. The customer profile is intuitively organized into sections. You can view campaigns sent to customers and all customer activity in these sections. You can also apply filters to find specific activities.
For a detailed list of customer attributes, see Customer attributes and types.
Overview | View standard and custom customer identifiers, key lifetime statistics, computed attributes, RFM scores, segment classification, predictive statistics, mobile device IDs (including push subscription status per device), and a visual summary of recent engagement with your content and products. |
Campaigns |
View a history of all the messaging activity and engagements across all marketing campaigns sent to the customer. To find a specific campaign activity, you can filter campaign activity by channel, campaign, template, and trigger. |
Activity |
View customer activity and events, such as view, purchase, add_cart, search, and so on. You can also filter the event data by event attribute to find a specific event. |
Transactions |
View a history of the customer's transactions—for example, orders, subscriptions, etc. You can filter by transaction events to find a specific event. |
Recommendations |
Provides a preview of 1:1 personalized recommended content/products derived from our predictive recommendation engine. You can filter by a specific recommendation scheme. |
Interests | View topics that the customer has subscribed to. |
Additional Information
- Customer identifiers and profile unification
- Customer attributes and types
- Add and edit customer profiles
- Remove customers
- Import customer data
- Export customer data
Comments
0 comments