Zendesk provides support, sales, and customer engagement software for everyone. You can create a Blueshift cloud app template for Zendesk and use it in a campaign. So that, when a customer reaches a specific stage in a customer journey, we take all the required customer attributes and export them to Zendesk. You can then complete actions such as create a ticket, add a comment to a ticket, create a user with recommended products. You can use our Zendesk integration to work on any of your Zendesk object.


Before you can set up integration with Blueshift, you must have your Zendesk account set up.

Complete the following settings in Zendesk before you set up integration with Blueshift:

  • Obtain the Client ID and Client Secret required for API integration. For more information, see the Zendesk documentation.
  • Set up OAuth in Zendesk and set the Redirect URL = https://app.getblueshift.com/api/v1/account_app_profiles/oauth_callback

Set up integration

To add a Zendesk adapter in Blueshift, complete the following steps:

  1. Sign in to the Blueshift app, and click App Hub in the left navigation menu.
  2. Go to All Apps, search for, and select Zendesk.
  3. You can also go to Helpdesk Apps and select Zendesk.
  4. Click Configure to view all the configured adapters.
  5. Click +ADAPTER to add an adapter.
  6. Add a Name for the adapter.  If you have multiple adapters, the adapter name helps you to identify the integration.
  7. Provide the following details for integration:helpdesk_zendesk.png
    Field Description
    Subdomain The subdomain name for the Zendesk account.
    Client ID The Client ID for accessing Zendesk APIs.
    Client Secret The Client Secret for accessing Zendesk APIs.

    A space-separated list of scopes that control access to the Zendesk resources. You can request read, write, or impersonate access to all resources or to specific resources.

    For more information, see Setting the scope.

  8. Add information for any Additional Headers.
  9. Click Log in to Zendesk to authenticate.
  10. Click Save to add the adapter.

    The adapter is now added and you can use it in your Cloud App template.

Quick start templates

When you create an adapter in the App Hub, the following quick start template is added to the Cloud App templates.

  • Create a ticket
  • Create or update a user

Consider the following points about quick start templates:

  • You can find these in the following location: Templates > Cloud App
  • Quick start templates are identified by the label "QUICK START".
  • A quick start template is added only when you create the first adapter for the app in App Hub. If you have multiple adapters for an app, you can edit the Adapter details on the template Properties tab to select the required adapter.
  • You can use this template as-is in your campaigns. You cannot make any changes to the schema for a quick start template.
  • If you need to change the schema, you can clone the template and then edit the schema as required.

Next steps

  1. Configure a Zendesk quick start template to send a payload from a campaign.
  2. You can clone the quick start template and edit the schema if required. You can also create a new template.
  3. In your campaign journey, add a Zendesk trigger. Select the template that you created.

Configure or create a Zendesk cloud app template

A Cloud App template is required to send a payload to Zendesk from a campaign. For more information, see Cloud Apps templates.

To use a quick start template or to add a Zendesk Cloud App template, complete the following steps:

  1. Go to Templates > Cloud App.
  2. Complete one of the following actions:
    • Select a quick start template for Zendesk from the list of templates.
    • To create a clone of the quick start template, go to the action menu for the template and click Clone.
    • To create a new template, click +TEMPLATES on the Cloud App Templates page. Select the Zendesk app.

      Note: Only apps that support Cloud Apps templates and have atleast one adapter configured are displayed on the Cloud App Templates page.

  3. Go to the Properties tab and configure the template name, tags and other relevant information. For more information, see Cloud Apps templates.


    Field Description
    Template Name Specify a name for the template to identify it on the index screen. 
    API Endpoint Specify the API endpoint that receives the request that we make. Generally, it looks like: https://bsftreads.zendesk.com/api/v2/tickets
    Adapter Select the adapter to use to send the payload.

    Specify tags to organize this template.

    Since this template is a Blueshift resource that you use in campaigns, you can use tagging to organize it under folders.

    For more information on this, see Tagging.

  4. Go to the Content tab.


  5. Go to the Content Form tab and fill the form to specify the data to send to Zendesk. You can use personalizations in the content.
  6. If you are using a cloned quick start template or a new template, go to the Schema tab and configure the schema for the form.
  7. In the preview tab, you can also switch to JSON and view the content in JSON format.


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