LinkedIn - Audience

LI-Logo.png

LinkedIn advertising provides advertising on all the digital platforms that LinkedIn owns. It provides access to the largest professional network. With Blueshift, you can create audience segments and syndicate Blueshift segments to LinkedIn. You can target your ads in a more focused and personalized manner with the audience on LinkedIn that matches the Blueshift segment.

We partner with LiveRamp to syndicate the highly relevant segments as matched audiences on the LinkedIn platform. 

Set up integration

Perform the following steps to set up an integration:

  1. Sign in to the Blueshift app, and click on Settings > Integrations on the top right corner.
    select_integrations.png
  2. On the Setup Integrations page, select LinkedIn on the left panel. 
    select_linkedin.png
  3. On the right panel, click +ADD ADDITIONAL CREDENTIALS and provide the following details:
    linkedin_audience_setup.png
    Field Description
    Alias Name Specify an alias name of this integration. You can add multiple integrations, so the alias name serves the purpose of identifying the integration. 
    Account ID Provide the LinkedIn ads account ID number. The LinkedIn ads account ID number is available under the settings menu of the campaign manager. Ensure that you are signed in to the LinkedIn campaign manager. 
    linkedin_ad_account_number.png
    LinkedIn Authorization Click Authorize and Save LinkedIn. On the authorization dialog that appears, click allow to complete the integration.

    LinkedIn_authorize.png 
     
  4. Click Save on the Setup Integrations page of the Blueshift app. Once the integration is complete, our platform disables the Authorize and Save LinkedIn button and changes its text to Authorized LinkedIn. Our platform also enables the Reset Authorization button for you to use. 

 

Set up syndication

After the integration is complete, set up the syndication. You can follow the steps provided in this document.  

For LinkedIn, we use multikey matching. Blueshift sends the following identifiers to LinkedIn for user matching:

  • Email address
  • First and last name
  • Phone number
  • Address (location)
  • Mobile Device ID



 

Was this article helpful?
0 out of 0 found this helpful
Have more questions? Submit a request