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LinkedIn advertising provides advertising on all the digital platforms that LinkedIn owns. It provides access to the largest professional network. With Blueshift, you can create audience segments and syndicate Blueshift segments to LinkedIn. You can target your ads in a more focused and personalized manner with the audience on LinkedIn that matches the Blueshift segment.

We partner with LiveRamp to syndicate the highly relevant segments as matched audiences on the LinkedIn platform. 

Set up integration

To set up integration, complete the following steps:

  1. Sign in to the Blueshift app, and click Apps in the left navigation menu.
  2. Go to All Apps, search for, and select LinkedIn.
  3. You can also go to Advertising Apps and select LinkedIn.
  4. Click Configure to view all the configured adapters.
  5. Click +ADAPTER to add an adapter.
  6. Add a Name for the adapter.  If you have multiple adapters, the adapter name helps you to identify the integration.
  7. Provide the following details for integration:

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    Field Description
    Account ID

    Provide the LinkedIn ads Account ID number.

    1. Sign in to the LinkedIn campaign manager
    2. The LinkedIn ads account ID number is available under the settings menu of the campaign manager
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  8. Click Log in to LinkedIn to complete the authentication. An authorization window opens.
  9. Click Allow to complete the integration.
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  10. Click Save to add the adapter

 

Set up syndication

After the integration is complete, set up the syndication. You can follow the steps provided in this document.  

For LinkedIn, we use multikey matching. Blueshift sends the following identifiers to LinkedIn for user matching:

  • Email address
  • First and last name
  • Phone number
  • Address (location)
  • Mobile Device ID



 

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