The Syndication capability lets you export the value behind Blueshift’s segmentation engine, recommendation system, and data hub capabilities to your paid media partners and utilize Blueshift's capabilities across your marketing strategies.

Using syndications, you can export customized user data, along with any attributes and computed insights to a system outside Blueshift's ecosystem. You can also use syndications to tap into Blueshift's advanced artificial intelligence and set up scheduled exports of users along with any calculated predictive scoring, product recommendations, or other required attributes.

For example, a custom segment that tracks potential churn customers can be created in Blueshift and a syndication can export that information to other marketing platforms like Facebook Custom Audiences, Google Adwords Customer Match, Criteo, and so on.

Types of Syndications

Syndication Type Definition Key Features
Audience Syndication based on exporting user membership in a segment to another service.

Can run continuously, keeping sync in almost real-time.

Used for integrating Blueshift's segmentation into other platforms, such as Facebook Custom Audiences, Google Adwords Customer Match, and Criteo Ad Platform.

Customer Data

(previously Attributes and Recommendations)

Syndication based on exporting user information, recommendations, and predictive scores.  

Can be used to integrate Blueshift's advanced intelligence with any system.

Contact to enable this type of syndication.  

Pre-built integrations for syndications

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