Blueshift offers the ability to export the value behind our segmentation engine, recommendation system, and data hub capabilities to other platforms. This ability is called Syndication. Syndications are exports of customized user data, along with any desired attribute or computed insight, to outside of Blueshift's ecosystem.
For example, segments created on Blueshift can be synchronized with other marketing platforms, e.g. Facebook Custom Audiences and Google Adwords Customer Match. This allows the marketer to utilize Blueshift's artificial intelligence across their marketing endeavors. A custom segment that tracks potential churn customers is easily computed with Blueshift, and a syndication can export that knowledge to any supported marketing platform.
Syndications also tap into Blueshift's advanced artificial intelligence, marketers can set up scheduled exports of users along with any calculated predictive scoring, product recommendations, or other desired attributes.
|Syndication Type||Definition||Key Features|
|Audience||Syndication based on outputting user membership in a segment to another service||
|Attributes and Recommendations||Syndication based on outputting user information, recommendations, and predictive scores||