After you design your campaign journey, you can set the following campaign properties from the Campaign Studio Properties tab:


Messaging Preferences

With messaging preferences, you can set messaging limits or override messaging restrictions. You can also use messaging limits for IP warmup. For more information, see Set messaging preferences.

Journey Re-qualification

You can specify if and when a user who has entered the campaign can enter the campaign again.

  • For segment triggered campaigns, you can specify a time period in minutes, hours, or days. A user can re-qualify for a journey only after the user exits the journey.
  • For event triggered campaigns, you can specify that users can re-qualify once at any time, once in a lifetime, or multiple times concurrently.
  • Users cannot re-qualify for one-time and recurring campaigns.


You can add tags to your campaign to organize your marketing content.

You can also use tags to implement a strict workflow for your team so that they don’t accidentally send the campaign to the wrong set of users. For more information, see Tag based campaign restrictions.

Monitoring Preferences

You can use Seed lists and specify the email addresses of people who should the receive campaign execution report summary or the campaign failure alert email.


Seed Lists

By using a seed you can test where an email will land across different email clients and devices as well as see how your campaigns are rendered in different browsers and email clients. Add Seed lists for the campaign from the Monitoring Preferences section on the Properties tab. For more information, see Seed Lists.

Execution Report

For one-time and recurring campaigns, you can specify email addresses of people who should receive a summary of the last run of the campaign. This will be an email version of the execution summary report and will contain information on the number of users who were messaged and the number of users who were skipped.

Campaign Failure Alert

For one-time and recurring campaigns, you can set up a timer to get a notification if the campaign does not complete execution. This can help you to identify any issues sooner rather than later. An email is sent to the email addresses specified.

If a campaign does not complete in the specified time, it might not always be a cause of concern. The delay might be due to certain campaign configurations. You can use the following checklist to find out if campaign configurations are causing the delays.

Holdout Testing

You can enable Holdout testing to measure the impact of running a campaign against a baseline of doing nothing.

Test Mode

Select the Run in test mode option to test the campaign on real users without actually sending any messages. For more information, see Test Mode.

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