Blueshift offers a variety of tools to manage your Account. To access Account Settings, click the hamburger menu next to your user name and then click Account Settings.


You can access and configure the following account settings:

API Keys

Depending on your access level, you can view API Keys from the API keys tab under Account Settings.

Note: If you generate a new key, ensure that all your scripts use the new key.

  • Event API key - Use this key to sign your events.
  • User API key - Use this key to read/write all your account data programmatically. You can manually regenerate your User API key. The current User API key expires as soon as you generate a new key.
  • Amazon S3 Folder Details - Use this information to read/write content from your S3 folder. You can manually regenerate your S3 Folder Access key. The S3 Folder Access key expires after 30 days of generating a new one.
    Note: If you are assigned an Admin role, you might receive an email to regenerate the S3 Folder Access key. If you are not using the S3 Folder Access key, you don't have to regenerate it.
  • Event API key - Use this key to sign your events if event verification is enabled for your account.
  • Event verification key and Event signatures generation algorithm - If event verification is enabled for your account, you can see your event verification key and the option to select an algorithm that you can use to generate event signatures. For more information, see Event verification (signed events).


Company Information

Enter appropriate information about your organization in the Company Information tab. At a minimum, we need to have Time Zone and Currency information. The default time zone is UTC and the default currency is USD.


Manage Users and Roles

You can invite users and manage their permissions from the User Management tab.

For more information, see Users and user roles.

Messaging Limits

With Blueshift, you can create campaigns that target the same user across multiple contexts & channels. Marketers might wish to limit the total number of messages per user on one channel or across all channels combined. You can set these user level messaging limits from the Maximum Messages tab.


Every message (except for transactional campaigns) counts towards the user.


Export campaign activities

Blueshift can export certain campaign activities each time a user interacts with a marketing email or SMS. The activities are open, click, unsubscribe, bounce, and delivered. You can use the Campaign Activity Export tab to update analytics or route the data to other partners.

Campaign activity exports are currently offered on Email, SMS, Push, and In-App. 

For more information, see Campaign activity export. We recommend that you go through the campaign activity export document to learn more about it.

Visual Editor Font Config

You can use the Visual Editor Font Config tab to specify the font that you want to use in the visual template editor. You can use a font of your choice in the templates that you use to send messages to your customers. We provide a JSON that you can edit and specify the font of your choice. 


Link Whitelabel

Whitelabeling adds a CNAME record for a subdomain that you choose, which masks click and open-tracking links to your domain, rather than a Blueshift domain. This increases deliverability, builds trust, and strengthens your brand in your emails. You can access the Whitelabel Host Name (CNAME) setting from the Other Settings tab.

To use Whitelabeling, complete the following steps:

  1. Setup a CNAME in your DNS provider for your sub-domain (example: with a CNAME to
  2. After creating the DNS entry, go to the Other Settings tab under Account Settings and enter the CNAME (example: in the CNAME field.

Link white labeling is supported at the account level (for all adapters) and at an individual adapter level (which works for email only).

Customize CNAME per adapter for link white labeling

You can customize the CNAME used in email link redirection for each adapter. This change allows you to brand your links and drive better deliverability by aligning the redirection links with the FROM name in email headers.  Often the domain is slightly different than the from domain.

For example, if the From domain is set as and the link domain can be configured as

To setup the CNAME for individual adapters, you must add it when you configure the adapters. If a CNAME is not setup at the adapter level, it will default to the account level CNAME.

Mobile Settings

In the Mobile Settings section of the Other Settings tab, you can provide contents of the AASA file and applinks file if you plan on using Blueshift's deep links. For more information, see Blueshift's deep links for Android and Blueshift's deep links for iOS on our developer portal

For information about using mobile apps, see Manage campaigns for multiple mobile apps.

Global Inclusion Segment

Account admins can set up a global inclusion segment from the Other Settings tab. This is an optional, top-level safeguard that helps ensure an account can only message users based on certain user attributes. You can use this to restrict messaging to users who have opted in, based on user location or based on other business practices.

A global inclusion segment has the following characteristics:

  • There can only be one per account.
  • The segment logic is limited to user attributes.
  • A user must match the global inclusion segment in order to match any other segment.
  • A user must match the global inclusion segment in order to be eligible to be messaged by a campaign.



Here's an example of a global inclusion segment that restricts its account to only have access to users who have a last_location_country attribute equal to "USA". Users that do not belong to this Global Inclusion Segment will not be messaged on any channel. 


At the time of creating or editing the segment, we provide an option to view the number of users in a segment if the global inclusion segment is not applied. 


By default, you see the number of users in the segment with the global inclusion segment applied. You can click Advanced and then enable the See counts without the global inclusion logic setting. However, this option only shows the number of users in the segment without the global inclusion logic. It does not include users that are left out due to the global inclusion logic when you enable this setting. 


Blueshift provides end-to-end reporting on Campaigns, enabling you to track conversions (purchase and other custom goal events) attributable to a campaign.

For more information, see Campaign attribution.

Global Control Groups

You can also specify a percentage of customers who don't receive messages from a campaign to measure the impact of running a campaign against a baseline of doing nothing.

For more information, see Control groups

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