White label

Whitelabeling adds a CNAME record for your chosen subdomain, which masks click and open-tracking links to your domain, rather than a Blueshift domain. Providers processing your email will see your domain instead of Blueshift. This increases deliverability, builds trust, and strengthens your brand in your emails.

You can access the Whitelabel Host Name (CNAME) setting from the Account Settings > Other Settings tab.

To use Whitelabeling, complete the following steps:

1. Set up a CNAME in your DNS provider for your subdomain (example: links.yourdomain.com) with a CNAME to links.getblueshift.com.
2. After creating the DNS entry, go to the Other Settings tab under Account Settings and enter the CNAME (example: links.yourdomain.com) in the CNAME field.

Link white labeling is supported at the account level (for all adapters) and at an individual adapter level (which works for email only).

Customize CNAME per adapter for link white labeling

You can customize the CNAME used in email link redirection for each adapter. This change allows you to brand your links and drive better deliverability by aligning the redirection links with the FROM name in email headers. Often, the domain is slightly different from the domain.

For example, if the From domain is set as example.domain.com, the link domain can be configured as links.example.domain.com.

You must add the CNAME for individual adapters when you configure them. If a CNAME is not set up at the adapter level, it will default to the account-level CNAME.

If you do not set up Whitelabeling for your account and do not specify a CNAME when configuring an adapter, the Blueshift domain will be used for link tracking.