Blueshift offers a variety of tools to manage your Account. To access Account Settings, click the hamburger menu next to your user name and then click Account Settings.

You can access and configure the following account settings:



Campaign Settings

Link Whitelabel

Whitelabeling adds a CNAME record for a subdomain that you choose, which masks click and open-tracking links to your domain, rather than a Blueshift domain. This increases deliverability, builds trust, and strengthens your brand in your emails. You can access the Whitelabel Host Name (CNAME) setting from the Other Settings tab.

To use Whitelabeling, complete the following steps:

  1. Setup a CNAME in your DNS provider for your sub-domain (example: with a CNAME to
  2. After creating the DNS entry, go to the Other Settings tab under Account Settings and enter the CNAME (example: in the CNAME field.

Link white labeling is supported at the account level (for all adapters) and at an individual adapter level (which works for email only).

Customize CNAME per adapter for link white labeling

You can customize the CNAME used in email link redirection for each adapter. This change allows you to brand your links and drive better deliverability by aligning the redirection links with the FROM name in email headers.  Often the domain is slightly different than the from domain.

For example, if the From domain is set as and the link domain can be configured as

To setup the CNAME for individual adapters, you must add it when you configure the adapters. If a CNAME is not setup at the adapter level, it will default to the account level CNAME.

Global Inclusion Segment

Account admins can set up a global inclusion segment from the Other Settings tab. This is an optional, top-level safeguard that helps ensure an account can only message users based on certain user attributes. You can use this to restrict messaging to users who have opted in, based on user location or based on other business practices.

A global inclusion segment has the following characteristics:

  • There can only be one per account.
  • The segment logic is limited to user attributes.
  • A user must match the global inclusion segment in order to match any other segment.
  • A user must match the global inclusion segment in order to be eligible to be messaged by a campaign.


Contact to enable setting up of a global inclusion segment for your account.



Here's an example of a global inclusion segment that restricts its account to only have access to users who have a last_location_country attribute equal to "USA". Users that do not belong to this Global Inclusion Segment will not be messaged on any channel. 


At the time of creating or editing the segment, we provide an option to view the number of users in a segment if the global inclusion segment is not applied. 


By default, you see the number of users in the segment with the global inclusion segment applied. You can click Advanced and then enable the See counts without the global inclusion logic setting. However, this option only shows the number of users in the segment without the global inclusion logic. It does not include users that are left out due to the global inclusion logic when you enable this setting. 

Global Control Groups

You can also specify a percentage of customers who don't receive messages from a campaign to measure the impact of running a campaign against a baseline of doing nothing.

For more information, see Control groups

Blueshift Control Buckets

A user attribute called bsft_control_bucket is assigned to every user when the user is creation. This user attribute is used to split up segments into smaller groups or buckets. Every user is randomly assigned a number between 1 to 100, so you can use this to help create random segments or for splitting up users for A/B testing.


Example: Using the control bucket as a filter in a segment.



Blueshift provides end-to-end reporting on Campaigns, enabling you to track conversions (purchase and other custom goal events) attributable to a campaign.

For more information, see Campaign attribution.

Export campaign activities

Blueshift can export certain campaign activities each time a user interacts with a marketing email or SMS. The activities are open, click, unsubscribe, bounce, and delivered. You can use the Campaign Activity Export tab to update analytics or route the data to other partners.

Campaign activity exports are currently offered on Email, SMS, Push, and In-App. 

For more information, see Campaign activity export. We recommend that you go through the campaign activity export document to learn more about it.

Template Settings

Visual Editor Font Config

You can use the Visual Editor Font Config tab to specify the font that you want to use in the visual template editor. You can use a font of your choice in the templates that you use to send messages to your customers. We provide a JSON that you can edit and specify the font of your choice. 


Mobile Settings

In the Mobile Settings section of the Other Settings tab, you can provide contents of the AASA file and applinks file if you plan on using Blueshift's deep links. For more information, see Blueshift's deep links for Android and Blueshift's deep links for iOS on our developer portal

For information about using mobile apps, see Manage campaigns for multiple mobile apps.

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