Account Profile

Blueshift offers a variety of tools to manage your Account.

  1. API Keys
  2. Company Information
  3. Manage Users and Roles
  4. Messaging Limits
  5. Webhook
  6. Other Settings

 

 

Depending on your access level, you can view API Keys here. We also have the ability to manually regenerate your User API key, but please update all your scripts to reflect the new key immediately.

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Enter appropriate information about your organization. At a minimum, we need to have Time Zone and Currency information. Otherwise, it will default to UTC and USD.

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You can invite users & manage their permissions by navigating Settings-Account Profile-User Management.  Admin users can also resend Blueshift account invitations to users who haven't accepted prior invitations yet. ( https://app.getblueshift.com/dashboard#/account/user )

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There are several roles available in Blueshift:

  • Admin - full access including view user api key and provision users
  • Manager - everything except view user key and provision users
  • Author - can only access Creatives section
  • Analyst - view only access
  • Operations - similar to manager, except cannot access user data (no segment export, view user profile, access detailed user level campaign activity etc.).
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Your account comes with a specified number of seats, that you can see under the User Management tab.

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If you've filled all available agent seats, you can either make a user inactive to free up an already used seat or you can reach out to sales@blueshift.com to purchase more seats.  

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With Blueshift, you can create campaigns that target the same user across multiple contexts & channels. Marketers might wish to limit the total number of messages per user on one channel or across all channels combined. You can set these user level messaging limits by navigating to Maximum Messages. You also have the option to override these limits at a single campaign level.

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5. Webhook

Blueshift can now send a webhook notification each time a user interacts with a marketing email. The notifications sent are open, click, unsubscribe, bounce and delivered. You can use this to update analytics, or route the data to other partners you may be using.

Webhook notifications are currently offered on Email only, but will be expanded to other channels in the near future.

In order to setup webhook notifications go to the Webhooks tab in Account Settings. You need to configure:

  • Blueshift Events Webhook: A URL where webhook notifications should be sent
  • Webhook Events: Checkbox the list of event notifications to be sent
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Webhook contents

The webhook notification sends these attributes:

  • action: User's action including open/click/unsubscribed/delivered/spam
  • campaign_name: Campaign name in Blueshift
  • campaign_uuid: Campaign unique identifier
  • customer_id: Identifying information of user that did the action
  • email: Email address of user that did the action
  • ip: IP address of the user
  • trigger_timestamp: Timestamp in is08601 when user did the action
  • user_uuid: Unique UUID of the user in Blueshift
  • UTM*: Various UTM parameters corresponding to the campaign

Sample data format

{  
   "action":"open",
   "bucket_uuid":"e211ea94-8da6-43a5-b95b-c21ccfe4568c",
   "campaign_exec_term":"on_going",
   "campaign_id":"0835fbbb-4059-4172-bebc-6aafdaa7b44f",
   "campaign_name":"Abandoned cart",
   "campaign_uuid":"0845bbbb-4059-4172-bebc-6aafdaa7b44f",
   "creative_uuid":"a533de05-1a32-4312-80da-7c5893fbd5a5",
   "customer_id":"12345",
   "email":"username@domain.com",
   "event":"open",
   "experiment_uuid":"ac09f565-9bd9-4f72-b5ea-6a143516f1f4",
   "ip":"198.234.218.145",
   "message_uuid":"3543b535-29ad-4144-a749-2340a5c694f0",
   "trigger_timestamp":"2016-11-22T06:50:14+00:00",
   "trigger_type":"EmailTrigger",
   "trigger_uuid":"577a52f6-0678-4aa2-80f9-f819395aba07",
   "user_agent":"Mozilla/5.0 (Macintosh; Intel Mac OS X 10.9; rv:49.0) Gecko/20100101 Firefox/49.0",
   "user_uuid":"9a4df219-e42c-4913-a3d9-917e9fb4dd6d",
   "utm_campaign":"abandoned_cart",
   "utm_content":"product-banner",
   "utm_medium":"email",
   "utm_source":"blueshift",
   "utm_term":null
}
 

6. Other Settings

Link Whitelabel

  • Whitelabeling adds a CNAME record for a subdomain that you choose, which masks click and open-tracking links to your domain, rather than a Blueshift domain. This increases deliverability, builds trust, and strengthens your brand in your emails.
  • In order to use that, you should setup a CNAME in your DNS provider for your sub-domain (example: links.yourdomain.com) with a CNAME to links.getblueshift.com.
  • After creating the DNS entry, head over to Blueshift and enter the CNAME (example: links.yourdomain.com) in the CNAME field .
  • Link white labeling is supported at the account level (for all adapters) and at an individual adapter level (which works for email only).

 

Global Inclusion Segment

We've added the ability to define a global inclusion segment. This is an optional, top-level safeguard that helps ensure an account can only message users based on certain user attributes. You can use this to restrict messaging to users who have opted in, based on user location, or based on other business practices.

A global inclusion segment has the following characteristics:

  • There can only be one per account
  • The segment logic is limited to user attributes
  • A user must match the global inclusion segment in order to match any other segment
  • A user must match the global inclusion segment in order to eligible to be messaged by a campaign

Setting up a global inclusion segment is available to account admins under account settings.

Here's an example of a global inclusion segment that restricts its account to only have access to users who have a last_location_country attribute equal to "USA". Users that do not belong to this Global Inclusion Segment, will not be messaged on any channel. 

 

 

Attribution

Blueshift provides end-to-end reporting on Campaigns, enabling you to track conversions (purchase and other custom goal events) attributable to a campaign.

You can change your attribution settings by visiting this url: https://app.getblueshift.com/dashboard#/account/other

Blueshift currently supports the following attribution models. However, we recommend using Last Click as it is the most conservative and widely used model.

  • Any View - If a user viewed a Blueshift campaign at any point during the purchase cycle (as defined in attribution days) regardless of other campaigns, it would receive 100% of the credit for the sale
  • Any Click - If a user clicked on a Blueshift campaign at any point during the purchase cycle (as defined in attribution days) regardless of other campaigns, it would receive 100% of the credit for the sale
  • Last Click - If the last touchpoint (click) before a purchase came from a Blueshift campaign, it would receive 100% of the credit for the sale

Blueshift's campaign attribution is intended as a helpful tool for marketers by giving visibility into downstream conversions of their retention marketing efforts. It does not consider other marketing programs such as customer acquisition, and is not intended as a replacement of your overall attribution analytics tool across all your marketing initiatives.

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**To Note:

Blueshift's attribution can report campaign performance against 'purchase' events or any other custom goals you may have resulting from Blueshift campaigns only. Any downstream conversion event can be setup as a custom goal, which you can get campaign performance reporting against it. Campaign attribution is built-in and does not need any additional changes on your website or mobile apps other than including Blueshift's Javascript pixel or tag manager, such as Segment.com.

Each time a 'purchase' or a custom goal event occurs, Blueshift's attribution engine looks for a campaign driven open / click action performed by the user (based on the attribution model configured above), within the period of time specified.

The attribution engine sorts all the click actions by time and picks the user's last session as a result of a click that had UTM parameters. If this click originated from a Blueshift initiated campaign, the 'purchase' or custom goal action would get attributed to the campaign and reporting counts updated.

Example:  Below table reflects all Blueshift and non Blueshift activities (Google AdWords, Facebook Ads, etc.) a customer could have engaged in over the last few weeks.    Also, let's assume that the purchase happens on Feb 26 (right after customer lands on your site after a clicking on a Google AdWords link)

  Customer Activity Click Purchase Any click  Last click 
Feb 22 Blueshift Campaign 1 x   No No
Feb 23 Blueshift Campaign 2        
Feb 24 Blueshift Campaign 3 x   Attribute No
Feb 25 Blueshift Campaign 4        
Feb 26 Google Adwords x x   Attribute 
Feb 27 Blueshift Campaign 6        
Feb 28 Blueshift Campaign 7 x      
Mar 1 Facebook Ad x      

 

Any Click  -  We would credit Blueshift Campaign 3 for this purchase.  Even though last click came from Google AdWords, we are only looking at Blueshift clicks. 

Last Click  - We would only credit Google AdWords for this purchase and no Blueshift campaigns.

 

 

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