If your campaign journey is validated and does not have any errors, you can launch your campaign.

Click Launch to launch the campaign.

  • The campaign will start executing and sending messages at the time set in the Execution Schedule on the Properties tab.
  • The campaign status is now set to Launched.
  • You are allowed to edit most campaign properties and most campaign journey components while it is launched. Campaign settings are cached for performance reasons so any edits can take up to 10 minutes to take effect. New settings are also only applied going forward and not retroactively.


The launch status for event triggered campaigns is also cached for performance reasons. It can take up to 5 minutes after launch for an event to trigger a campaign. If you sent an event shortly after launching the campaign and haven't received a message yet, try waiting 5 minutes to ensure the cache is refreshed.


Trigger the campaign using API endpoint

For an event triggered campaign, where you have selected to trigger the campaign when the API endpoint is called, you must call the Trigger a campaign API when the triggering event occurs (for example, an add_to_cart event).

To trigger a campaign using the API endpoint, you must provide the campaign UUID and the email of the customer for whom you want to run the campaign. If a triggering event occurs and your site/service/app calls this endpoint with the required parameters, the Blueshift platform runs the campaign.

You can copy the campaign UUID from the URL of the campaign on the Blueshift app. For example, if you open a campaign in the Blueshift app, its URL looks like https://app.getblueshift.com/dashboard#/app/campaigns/<CAMPAIGN_UUID>/details.

Additional information


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