Trigger Actions

As you continue to design the journey, you can copy triggers, branches, delays, and filter conditions. You can also move triggers in the journey.

Consider the following points about triggers:

• You can move triggers when the campaign is in draft state, paused state, or launched state. User journeys might be affected if you move a trigger in a paused or launched journey.
• You can delete a trigger from a journey that is in draft state. If your campaign is already launched, you can archive the trigger. 
• You cannot pause a trigger, you must pause the campaign and then make changes.

Copy triggers, branches, delays and filters

While designing the campaign, you can easily copy a trigger, a branch, or just the delay or filter criteria and edit and reuse it in other parts of the journey.

Click ... to expand the copy options for the trigger. You can copy a trigger and reuse it in the journey, copy an entire branch, or copy just the filter criteria or the delay criteria and apply it to another trigger.

You can also copy the filter criteria or delay criteria when you are editing the trigger. When you copy the delay criteria, all delay settings including wait times, Dayparting, Send time optimization, and conditional hold criteria are copied.

As soon as you copy the filter criteria or delay criteria, any eligible triggers in the journey, where you can paste and reuse the criteria, are highlighted.

Similarly, when you copy an entire trigger or a branch, the locations to which you can paste them are highlighted. Simply click to add the trigger or branch to that location.

Move triggers and branches

While designing the campaign, you can move triggers within the journey. Depending on the current position of the trigger, you can move a trigger up, down, to the left, or to the right.

Vertical Reordering

When you move a trigger up or down, only the selected trigger is moved in the journey.

• You cannot move a trigger up if the parent trigger is the Journey Start trigger.
• You cannot move a trigger up or down if the trigger has a sibling trigger.
• To move a trigger down it most have atleast one child trigger.

In this example, Trigger E is moved up above Trigger D and Trigger B is moved down below Trigger C. 

Horizontal Reordering

When you move a trigger to the left or to the right, the entire branch originating from the selected trigger is moved. Triggers can be moved to the left or right only if they have sibling triggers located to the left or right respectively.

In this example, Trigger D and all it's child triggers are moved to the left of Trigger A.

Reordering triggers in merged journeys

If the branch of a journey is merged into another branch, and a trigger in the branch is moved up or down, the merging of the journey is not affected.

If a merged branch is moved, or a branch that is a merge destination is moved, the merging is not affected.

In this example, Trigger E is moved up above Trigger D. However, the merging of the branch is not affected and the branch is now merged after Trigger D.

In this example, the branch with Trigger D -> Trigger E merges after Trigger A. If Trigger D and with it the entire branch is moved left, the branch still merges after Trigger A.

In this example, Trigger A and with it the entire branch is moved to the right. The branch with Trigger D -> Trigger E merges after Trigger A. After the move, the branch still merges after Trigger A.

Delete or Archive a trigger

You can delete a trigger from a journey that is in draft state. If your campaign is already launched, you can archive a trigger. The effect on the trigger ordering of the remaining campaign triggers is the same whether you delete a trigger from a draft campaign or you archive a trigger from a launched campaign.

Deleting a trigger

You can delete triggers in all campaign types. Deleting a trigger removes it from the campaign journey. Click ... to expand the options for the trigger. You can also delete a trigger when you are editing it.

Archiving a trigger

You can archive triggers in all campaign types, except for live content. Archiving a trigger removes it from the campaign journey and the campaign editor.

• Users who were last messaged by the archived trigger will fall out of the campaign, but may be eligible to re-enter the campaign.
• Archiving triggers will modify the campaign journey and can change the sequence of messages a user is eligible to receive in the future.

Click ... to expand the options for the trigger. You can also archive a trigger when you are editing it.

Examples

Consider the following example where a campaign branch has triggers A, B, C, D, E and F.

• Triggers A, B, and C are siblings.
• Triggers D and E are siblings and are child triggers for trigger B.
• Trigger F is a child trigger of trigger D.

Scenario 1: Deleting/Archiving trigger D

If you delete or archive trigger D, then trigger F is merged into the journey.

• Trigger F moves to the same level as the previous trigger D. Hence triggers F and E are now siblings.
• Trigger B is now the parent of trigger F.

Effect on users in a launched campaign:

• Users who were last messaged by trigger D will fall out of the campaign.
• Users who were last messaged by trigger B will now have triggers F and E as eligible triggers in the next step.

Scenario 2: Deleting/Archiving trigger B

If you delete or archive trigger B, then triggers D, E, and F are merged into the journey.

• Triggers D and E move to take the place of trigger B. Hence triggers A, D, E, and C are now siblings.
• Trigger D remains the parent of trigger F.

Effect on users in a launched campaign:

• Users who were last messaged by trigger B will fall out of the campaign.
• Users who were last messaged by a previous trigger will now have triggers A, D, E, and C as eligible triggers in the next step.

View archived trigger statistics

You can view the statistics for archived triggers from the Campaign Performance reports under the Reports tab for the campaign by selecting Archived from the Trigger state option.