In the Engagement tab of the template editor, Blueshift provides a click heat map. You can use it to gain insights into how a customer interacts with various components of a template. Such as, link clicks, region clicks, and product clicks. You get color coded insights into which regions of the template a customer most interacted with.
You can use the click heat map and the engagement report to identify not only which links users clicked, but also which instance of the link they clicked. For example, if you have used the same link in 3 different places, the header, a button, and the footer, you will be able to see which of the links users clicked.
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You can directly access the engagement report from the index screen of the templates page.
Here's a walkthrough of the engagement report that provides the click heat map of a template.
The engagement report that you get for a template is tied to a template's version. So if older messages used an older version of the template and more recent messages used the latest version of the template, the engagement reports differ for each of the versions in that case. Use this filter to select a version and review its engagement report.
Right now, you can filter between clicks and unique clicks. Clicks show the total number of times customers clicked on one of the links in the template. Unique Clicks show the number of clicks from unique customers. For example, Jane clicks on Blueshift.com 5 times and John clicks Blueshift.com 3 times. Then clicks for Blueshift.com are 8 and whereas unique clicks are 2.
You can filter clicks for a specific time period or all time. Based on the option you provide, you can see how a customer interacted with a template over a specified period of time. For example, you can choose how many times a customer clicked on a specific link in a template in the last one month.
The options for Value give you an idea of both the actual and the relative click volumes for any link. You can view the absolute number of clicks on the link or you can view the percentage of the total clicks in the template that came from the link.
A link index is a positive integer that is assigned to each occurrence of an href tag in the template. For example, 1, 2, 3 and so on. This helps the system to uniquely identify an instance of a link even if the URL is exactly the same. Link indexes are specific to a template version and are generated in the order in which the system encounters the href tags in the content. So it is possible that the same element, for example a button, might be assigned a different link index in a new version of the template if other href tags are introduced in the template.
When a user clicks a link, the click activity event captures the link index and the associated template version. You can view this information in the campaign activity report or the engagement report.
You can turn this option on to aggregate clicks based on links. You may send the same URL in different places of the template, so you can use this option to aggregate stats for each link.
Each link that you send in a template is tied to an index. You can hover over the element to see a link's index and correlate it in the engagement report.
If the template contains conditionally displayed links (e.g. a recommendation block or an if-else code block), you need to choose the preview user carefully. It may be possible that the link is not shown to your preview user. In such a case, you wouldn’t be able to see the clicks on that link on the email preview.
As a best practice, we recommend that you always check the heat map for multiple users so that you can eliminate the possibility of overlooking conditionally displayed links. You can use the customer selector to search for customers to preview your heat map with. Refer to this section for more information on how to preview a template for multiple users. You should also refer to the tabular view to ensure that you’re not missing out any important link from the visual heat map.
You can export the heat map as a CSV or an HTML file.
Once you've exported the heat map, you can share it with users who do not have access to the Blueshift platform. The HTML file has the same dynamic user interactions as on the Blueshift platform. But you can also convert it to a PDF using your browser's native functionality.