Blueshift allows you to track all the raw campaign actions (Ex: sent, delivered, opened etc ) from your campaigns and see exactly what actions has been taken. The campaign activity reports give you lots of valuable information to track and measure the performance of your campaigns. You can review your individual campaign activity reports by each day to track the performance of your campaigns. Blueshift captures and archives all this campaign activity (sends, clicks, opens, delivered etc) to your S3 bucket. The data is batched and written to the folder every 5 mins.
You can find the campaign activity reports at the following location on your s3 bucket
bucket: bsft-customers path: <site_name>/campaign_activity/<year>/<month>/<day> Ex: demosite.com/campaign_activity/2018/06/21/
To note: Blueshift can add new columns in the future, but any new columns will be added at the end.
Sample Data:
Please find some sample data below
| trigger_timestamp | trigger_type | experiment_uuid | user_uuid | retailer_customer_id | action | event | extended_attributes | trigger_uuid | campaign_uuid | merged_from_user_uuid | creative_uuid | uuid | execution_key | message_uuid | |
| 2018-06-21T07:08:18+00:00 | EmailTrigger | 153811c3-16b5-4ca9-9ba5-6a0e50a606b2 | 69d56862-049f-405d-b162-ea457fd11ea8 | C12345 | test@test.com | sent | "{""campaign_exec_term"":""transactional"",""execution_key"":""20180621070805"",""message_uuid"":""8e5b8e0f-9a7a-48ea-9e49-8913ffe20334"",""transaction_uuid"":""3c8eb39f-f0c2-406b-9fdd-2cba76de3fbc""}" | 1244a2ad-f23d-4422-85b3-be2954eb11b6 | a20a33f7-8e05-4742-bc75-60ffe6da7d2c | c8b47d68-db9b-4d71-b198-9e9f6fa94f98 | 1e5b8e0f-9a7a-48ea-9e49-8913ffe20334 | 2018-06-21T07:00:00Z | 8e5b8e0f-9a7a-48ea-9e49-8913ffe20334 | ||
| 2018-06-21T07:08:52+00:00 | EmailTrigger | 153811c3-16b5-4ca9-9ba5-6a0e50a606b2 | 69d56862-049f-405d-b162-ea457fd11ea8 | C12345 | test@test.com | delivered | "{""message_uuid"":""8e5b8e0f-9a7a-48ea-9e49-8913ffe20334"", ""transaction_uuid"":""3c8eb39f-f0c2-406b-9fdd-2cba76de3fbc"",""sg_message_id"":""wa8jzQcqSnWUMFlHLKavWA.filter0611p1iad2-11282-5B2B4EE2-9.0""}" | 1244a2ad-f23d-4422-85b3-be2954eb11b6 | a20a33f7-8e05-4742-bc75-60ffe6da7d2c | c8b47d68-db9b-4d71-b198-9e9f6fa94f98 | 4293e8a4-d167-47e0-a4cc-883c176824d8 | 2018-06-21T07:00:00Z | 8e5b8e0f-9a7a-48ea-9e49-8913ffe20334 |
Attributes:
| name | description | type |
| trigger_timestamp | Time of the action in iso8601 UTC | timestamp |
| trigger_type |
Type of the trigger EmailTrigger: Email channel PushTrigger: Push channel SmsTrigger: SMS channel OnsiteTrigger: Live website channel WebhookTrigger: Cloud App channel |
String |
| experiment_uuid | Unique identifier of experiment. Even if there is a single template on a trigger, it will generate a unique experiment_uuid. Engagement statistics are aggregated against experiment_uuid for reporting. | String |
| user_uuid | unique Blueshift generated user uuid for the user. | String |
| retailer_customer_id | customer_id of the customer as passed into Blueshift via API or CRM upload. | String |
| email identifier of the customer | String | |
| action |
User campaign activity action. The action is set to attribution when a goal events gets attributed to a campaign. Possible values: - sent: Message sent to user - open: User opened/viewed message - click: User clicked on the link - bounce: Hard bounce from ISP - soft_bounce: Temporary soft bounce from ISP - delivered: Delivery notification from ESP sendgrid/sparkpost - attribution: Downstream conversion such as purchase or custom goal based on attribution model configured - unsubscribed: User clicked unsubscribed - spam_report: User reported email as Spam - visit: User session/visit attributed to campaign |
String |
| event |
The event name for event triggered campaigns or attribution:
|
String |
| extended_attributes | JSON encoded Metadata for the message - includes "message_uuid" which uniquely tracks all the user actions to a send. You can also white list custom attributes from your event to be included here. It also includes all the ute parameters. | String |
| trigger_uuid | UUID of the Trigger step in the journey (example: Send an email). Each step in a journey has a unique trigger_uuid. The trigger uuid is shown in the Advanced settings at the bottom of the trigger in the campaign creation page. | String |
| campaign_uuid | UUID of the Campaign. This corresponds to the UUID of the campaign from the URL. Example: if the campaign url is https://app.getblueshift.com/dashboard#/campaigns/2df5aa31-3261-4354-8395-53c76a4cec9c/details the corresponding uuid will be 2df5aa31-3261-4354-8395-53c76a4cec9c |
String |
| merged_from_user_uuid | Old user uuid, if the user was merged to another user | String |
| creative_uuid | Template UUID. This corresponds to the UUID of the template from the URL. Example: if the template url is https://app.getblueshift.com/dashboard#/app/email_template_studio/4290936f-9223-40d2-8bcf-60ffa7e8d1d7/edit/info the corresponding uuid will be 4290936f-9223-40d2-8bcf-60ffa7e8d1d7 | String |
| uuid | UUID for this action | String |
| execution_key | Campaign execution time | timestamp |
| message_uuid | UUID of the message sent | String |