Blueshift allows you to track all the raw campaign actions (Ex: sent, delivered, opened etc ) from your campaigns and see exactly what actions were taken. The campaign activity reports give you lots of valuable information to track and measure the performance of your campaigns. You can review your individual campaign activity reports by each day to track the performance of your campaigns. Blueshift captures and archives all this campaign activity (sends, clicks, opens, delivered etc) to your S3 bucket. The data is batched and written to the folder every 5 mins.
You can find the campaign activity reports at the following location on your s3 bucket
bucket: bsft-customers
path: <site_name>/campaign_activity/<year>/<month>/<day>
Ex: demosite.com/campaign_activity/2018/06/21/
Note: Blueshift can add new columns in the future, but any new columns will be added at the end.
Sample Data:
Here's some sample data:
| trigger_timestamp | trigger_type | experiment_uuid | user_uuid | retailer_customer_id | action | event | extended_attributes | trigger_uuid | campaign_uuid | merged_from_user_uuid | creative_uuid | uuid | execution_key | message_uuid | |
| 2018-06-21T07:08:18+00:00 | EmailTrigger | 153811c3-16b5-4ca9-9ba5-6a0e50a606b2 | 69d56862-049f-405d-b162-ea457fd11ea8 | C12345 | test@test.com | sent | "{""campaign_exec_term"":""transactional"",""execution_key"":""20180621070805"",""message_uuid"":""8e5b8e0f-9a7a-48ea-9e49-8913ffe20334"",""transaction_uuid"":""3c8eb39f-f0c2-406b-9fdd-2cba76de3fbc"",""utm_campaign"":""my_campaign""}" | 1244a2ad-f23d-4422-85b3-be2954eb11b6 | a20a33f7-8e05-4742-bc75-60ffe6da7d2c | c8b47d68-db9b-4d71-b198-9e9f6fa94f98 | 1e5b8e0f-9a7a-48ea-9e49-8913ffe20334 | 2018-06-21T07:00:00Z | 8e5b8e0f-9a7a-48ea-9e49-8913ffe20334 | ||
| 2018-06-21T07:08:52+00:00 | EmailTrigger | 153811c3-16b5-4ca9-9ba5-6a0e50a606b2 | 69d56862-049f-405d-b162-ea457fd11ea8 | C12345 | test@test.com | delivered | "{""message_uuid"":""8e5b8e0f-9a7a-48ea-9e49-8913ffe20334"", ""transaction_uuid"":""3c8eb39f-f0c2-406b-9fdd-2cba76de3fbc"",""sg_message_id"":""wa8jzQcqSnWUMFlHLKavWA.filter0611p1iad2-11282-5B2B4EE2-9.0"",""utm_campaign"":""my_campaign""}" | 1244a2ad-f23d-4422-85b3-be2954eb11b6 | a20a33f7-8e05-4742-bc75-60ffe6da7d2c | c8b47d68-db9b-4d71-b198-9e9f6fa94f98 | 4293e8a4-d167-47e0-a4cc-883c176824d8 | 2018-06-21T07:00:00Z | 8e5b8e0f-9a7a-48ea-9e49-8913ffe20334 |
Attributes:
| name | description | type |
| trigger_timestamp | Time of the action in iso8601 UTC | timestamp |
| trigger_type |
Type of the trigger EmailTrigger: Email channel PushTrigger: Push channel SmsTrigger: SMS channel OnsiteTrigger: Live website channel WebhookTrigger: Cloud App channel |
String |
| experiment_uuid | Unique identifier of experiment. Even if there is a single template on a trigger, it will generate a unique experiment_uuid. Engagement statistics are aggregated against experiment_uuid for reporting. | String |
| user_uuid | unique Blueshift generated user uuid for the user. | String |
| retailer_customer_id | customer_id of the customer as passed into Blueshift via API or CRM upload. | String |
| email identifier of the customer | String | |
| action |
User campaign activity action. The action is set to attribution when a goal events gets attributed to a campaign. Possible values: - sent: Message sent to user - open: User opened/viewed message - click: User clicked on the link - holdout: The user was held out from getting a message from the campaign since the user was a member of the control group. Also look for the is_global extended attribute for more information. - bounce: Hard bounce from ISP - soft_bounce: Temporary soft bounce from ISP - delivered: Delivery notification from ESP sendgrid/sparkpost - attribution: Downstream conversion such as purchase or custom goal based on attribution model configured - unsubscribed: User clicked unsubscribed - spam_report: User reported email as Spam - visit: User session/visit attributed to campaign |
String |
| event |
The event name for event triggered campaigns or attribution:
|
String |
| extended_attributes | JSON encoded Metadata for the message - includes "message_uuid" which uniquely tracks all the user actions to a send. You can also white list custom attributes from your event to be included here. It also includes all the utm parameters, such as utm_campaign, that specifies the campaign name. For more information, see Campaign Tracking Parameters. | String |
| trigger_uuid | UUID of the Trigger step in the journey (example: Send an email). Each step in a journey has a unique trigger_uuid. The trigger uuid is shown in the Advanced settings at the bottom of the trigger in the campaign creation page. | String |
| campaign_uuid | UUID of the Campaign. This corresponds to the UUID of the campaign from the URL. Example: if the campaign url is https://app.getblueshift.com/dashboard#/campaigns/2df5aa31-3261-4354-8395-53c76a4cec9c/details the corresponding uuid will be 2df5aa31-3261-4354-8395-53c76a4cec9c |
String |
| merged_from_user_uuid | Old user uuid, if the user was merged to another user | String |
| creative_uuid | Template UUID. This corresponds to the UUID of the template from the URL. Example: if the template url is https://app.getblueshift.com/dashboard#/app/email_template_studio/4290936f-9223-40d2-8bcf-60ffa7e8d1d7/edit/info the corresponding uuid will be 4290936f-9223-40d2-8bcf-60ffa7e8d1d7 | String |
| uuid | UUID for this action | String |
| execution_key | Campaign execution time | timestamp |
| message_uuid | UUID of the message sent | String |
Extended attributes
The extended attributes field in a report includes metadata of a campaign activity. A campaign activity can be a message that is sent, a message that bounces, spam reports etc. You can use this additional information in your attribution models.
In addition, extended attributes also include:
- Additional parameters that you specify in your campaign
- Certain attributes specific to an adapter or a channel such as IP addresses for Sparkpost and Sendgrid
Each campaign type has its own attributes that are added in the extended attributes field of the report. The table below provides the extended attributes of the following campaign types:
- One Time
- Recurring
- Segment triggered
- Event triggered
- API triggered
| Parameter | SMS | Push | In-app | Cloud-app | |
| account_algorithm_uuid (Unique identifier of the recommendation algorithm that is used to generate product recommendations in a template.) |
✓ | ✓ | ✓ | ✓ | ✓ |
|
campaign_exec_term (The term that indicates the campaign type and behavior. For example, one-time or recurring.) |
✓ | ✓ | ✓ | ✓ | ✓ |
|
message_uuid (Unique identifier of the message that is sent to your customers) |
✓ | ✓ | ✓ | ✓ | ✓ |
|
transaction_uuid |
✓ | ✓ | ✓ | ||
|
product_uuid |
✓ | ||||
|
bsft_click_uuid |
✓ | ✓ | |||
|
user_agent |
✓ | ✓ | ✓ | ||
|
mime_type |
✓ | ||||
|
url |
✓ | ✓ | |||
| utm_source (The source of traffic to your service. For example, Blueshift.) | ✓ | ✓ | |||
| utm_campaign (Your campaign's name.) | ✓ | ✓ | ✓ | ✓ | ✓ |
| utm_medium (The channel on which a message was sent to your customer. For example, email.) | ✓ | ✓ | ✓ | ✓ | ✓ |
| utm_content (Optional parameter to include information such as details on an A/B test.) | ✓ | ✓ | ✓ | ✓ | ✓ |
| utm_term (Optional parameter to include keywords that optimize search based ads.) | ✓ | ✓ | ✓ | ✓ | ✓ |
| sending_ip (The IP address that your email service provider uses to send messages.) | ✓ | ✓ | |||
| ip_pool (The pool of IP addresses from which your email address provider picks an IP address to send emails.) | ✓ | ||||
| sending_domain (The domain that your email service provider uses to send emails.) | ✓ | ||||
| adapter_uuid (The unique identifier of the adapter that you use to send messages to your customers. An adapter represents an integration with Blueshift to send messages.) | ✓ | ||||
| subaccount_id (ID of the account you create for Blueshift in Sparkpost or Sendgrid to send emails.) | ✓ | ||||
| friendly_from (The email address that we use to send emails to your customers.) | ✓ | ||||
| execution_key (The date and time of the execution of a step in a campaign.) |
✓ | ✓ | ✓ | ||
| product_ids (Unique identifiers of the products sent in a message) |
✓ | ||||
| products (Products sent in a message) |
✓ | ||||
| bsft_link_url | ✓ | ✓ | |||
| cloud_app (Content type of the message sent through a cloud app. For example, custom JSON.) |
✓ | ||||
| template (Template used for a message.) |
✓ | ✓ | |||
| Recommendations (Unique identifier of the product recommendations used in a message. It is available for 'send' events only.) |
✓ | ✓ | ✓ | ✓ | ✓ |
|
clk_elmt (Identifier of the clicked element on an in-app modal) |
✓ | ||||
|
is_global (true indicates that the user is a member of the global control group. false indicates that the user is a member of the campaign control group.)
|
✓ | ✓ | ✓ | ✓ | ✓ |
|
clk_url (Identifier of the action or the URL of a page in the app that is launched when a customer clicks on it in an in-app modal) |
✓ | ||||
|
preheader_text |
✓ | ||||
|
subject |
✓ |
Note
For event triggered campaigns, the extended attributes can also show the whitelisted event attributes. Reach us on support@blueshift.com to enable this feature.