Pausing and Relaunching Campaigns

When you pause a campaign for any reason, the campaign stops sending messages to your users until you relaunch the campaign.

Note:

• If a campaign is paused because the system cannot process it, a notification is sent to the user who created the campaign and to the users listed in the Send summary emails section.
  For example, if a segment in a segment triggered campaign has no conditions, the campaign is paused and an email is sent to the you so that you can fix the segment and relaunch.
• If you pause the campaign, no notifications are sent. However, the action is recorded in the Audit trail.

Effect of pausing and relaunching a campaign

To understand how messaging to your users is affected by pausing and relaunching a campaign, consider the following examples.

Example 1:

A campaign with one trigger is paused and then relaunched.

One time/Recurring campaigns:

• If the campaign was paused while sending to users was in progress, users that were not sent a message will get skipped when the campaign is relaunched.
• If there is Dayparting or Send time optimization set for the trigger, users that were processed, but queued due to this waiting period, will be sent a message if the campaign is relaunched before the wait period is over.
• If the waiting period for users expires before the campaign is relaunched, they will be skipped.

Segment triggered campaigns:

Segment triggered campaigns rely on whether the user is a part of the segment and the last trigger that got sent to the user. After the campaign is relaunched, users that are still a part of the segment but not sent a message will be sent a message.

Event triggered campaigns:

A user qualifies for an event triggered campaign when the user completes a qualifying event/action.

• If there is a delay/Dayparting/Send time optimization on the trigger, any users that were processed, but queued due to this waiting period, will be sent a message if the campaign is relaunched before the wait period is over.
• If the waiting period for users expires before the campaign is relaunched, they will be skipped.
• No new users can enter the campaign while it is paused. These users might be skipped from the campaign.

Example 2:

A campaign with two triggers is paused with users in a delay hold between the two triggers.

Event triggered campaigns:

• If the campaign is relaunched before the delay time is complete, users will continue in the campaign flow.
• If the campaign is relaunched after the delay time is complete, the users will be skipped.

Segment triggered campaigns:

After the campaign is re-launched, any users that are still a part of the segment will continue in the campaign flow.

Targeting dropped users

When a campaign is paused, some users might not receive messages from the campaign. You can create a segment of users that were not sent messages from this campaign using messaging activity criteria.