Blueshift provides pre-built integrations with several Cloud Apps (Custom Apps) that you can use in your campaigns. Blueshift also supports Custom apps with API calls made to a third party REST API with a JSON payload. 

You must use Cloud App messaging templates to send messages in campaigns if you are using any Cloud Apps. Cloud App messaging templates can include 1:1 personalization and predictive content, including user attributes, predictive scores and content recommendations. Cloud App Templates support Blueshift’s template language, Liquid, to include dynamic content. This allows including user attributes or catalog attributes in the template. Each template can also be customized with the output from a recommendation algorithm created using the Recommendation Studio.

Note: Any custom apps that you add must also use Cloud App templates to send messages in campaigns.

The Cloud app studio allows you to create Cloud app templates which you can then use in one or more campaigns to send personalized notifications to your users. Blueshift allows you to easily clone Cloud app templates which you can then edit to create different versions of the original. If you have multiple accounts, you can also copy over Cloud app templates to a different account. Refer to Copy templates or assets to a different account for more information.


You can add templates only for apps that are already configured and for which at least one Adapter is added.

View Cloud App templates

You can view all your in-app templates by going to Templates > Cloud App.

Quick Start templates

When you add an adapter for any of the pre-built integrations with Cloud Apps, one or more quick start templates are added to the Cloud App templates by default. The templates are created for some of the common tasks that the integration supports. You can use these templates out-of-box in your campaigns or use them as reference templates to create clones.

Add a Cloud App template

  1. To add a cloud app template, go to Templates > Cloud App and click +TEMPLATE
  2. All apps that are installed and that support Cloud App templates are displayed.
  3. Click the app to select it and add a template.

Note: You can also add a template when you are editing a Cloud App by clicking +TEMPLATE.


Creative Studio for Cloud Apps

The Cloud App Studio is where you can find all the information for your cloud app template.


Cloud App Studio tabs

The various studio tabs provide options to configure the template.

You can view the following information from all the tabs:

  • Template name
  • Template version and author of that version
  • Message preview for the selected user

You can complete the following actions from all the tabs:

  • Select a preview user.
  • Use template options to clone, delete, and archive templates.


When you launch the template editor, either to create a template or edit an existing one, the template opens to the Properties tab. You can view and specify the following basic template properties:

  • The template name
  • Its organization using tags and tag folders
  • Campaign behavior properties
  • Preview panel
  • Adapter Settings
  • Advanced settings


The Content tab is where you will design the cloud app template. Here you will specify the content of the cloud app message template and add personalizations and recommendations as required.


From the Data tab, you can add data sources that you want to use in your content, for example recommendations, external fetch, and events.

Test Send

Send a test message to one or more recipients.

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