GDPR Compliance

Blueshift offers various features to comply with GDPR:

Deletion and automatic suppression

You can use our delete customer endpoint for deleting user data and for automatic suppression. Issuing this call for a user ensures that all personal data related to the user is deleted from the index of customer data that Blueshift maintains for you. Any future data related to the user will also be suppressed. As a result, the data will not make its way to any marketing action in Blueshift.  

Update (Rectify) End-Customer Data using API or CSV

You can use the following ways to rectify user data

User API: 
You can use the create/update endpoint to update or set user attributes to null.  To set a user attribute to null, you can just set the value to null in your API call 

CSV upload: 
You can also rectify the data using the user upload functionality. To set a user attribute as null, you can leave the value as blank in your csv file. 

CSV Export of End-Customer Data

You can use the segment export functionality in Blueshift to download user data in CSV format. Under the GDPR, EU residents have a right to access their personal data and are entitled to obtain their personal data in a commonly used format, such as a CSV file.