Trigger actions

As you continue to design the journey, you can copy triggers, branches, delays, and filter conditions. You can also move triggers in the journey.

Consider the following points about triggers:

You can move triggers when the campaign is in draft state, paused state, or launched state. User journeys might be affected if you move a trigger in a paused or launched journey.
You can delete a trigger from a journey that is in draft state. If your campaign is already launched, you can archive the trigger.
You cannot pause a trigger, you must pause the campaign and then make changes.

Copy triggers, branches, delays and filters

While designing the campaign, you can easily copy a trigger, a branch, or just the delay or filter criteria and edit and reuse it in other parts of the journey.

Click ... to expand the copy options for the trigger. You can copy a trigger and reuse it in the journey, copy an entire branch, or copy just the filter criteria or the delay criteria and apply it to another trigger.

You can also copy the filter criteria or delay criteria when you are editing the trigger. When you copy the delay criteria, all delay settings including wait times, Dayparting, Send time optimization, and conditional hold criteria are copied.

As soon as you copy the filter criteria or delay criteria, any eligible triggers in the journey, where you can paste and reuse the criteria, are highlighted.

Similarly, when you copy an entire trigger or a branch, the locations to which you can paste them are highlighted. Simply click to add the trigger or branch to that location.

Move, delete, or archive triggers

While designing your campaign journey, you can rearrange triggers and branches to control the flow of your campaign. You can also delete or archive triggers, depending on the campaign’s state.

Move triggers

You can move a trigger up, down, left, or right, based on its current position in the journey.

Vertical movement (up/down)

Moves only the selected trigger.
You can't move a trigger up if its parent is the Journey Start trigger.
You can't move a trigger vertically if it has sibling triggers.
To move a trigger down, it must have at least one child trigger.

Horizontal movement (left/right)

Moves the entire branch starting from the selected trigger.
Triggers can only move left or right if sibling triggers exist in that direction.

Note: If a trigger is part of a merged branch, moving it does not break the merge. The branch still merges at the original location.

Delete or archive triggers

You can delete a trigger from a campaign in draft state, or archive a trigger from a launched campaign. Both actions remove the trigger from the journey and may change the campaign flow.

Deleting a trigger

Available in all campaign types.
Removes the trigger and reconnects the flow automatically.
Can be done via the ... menu or when editing the trigger.

Archiving a trigger

Available in all campaign types except Live Content.
Removes the trigger from the editor and future flow.
Users last messaged by the archived trigger will fall out of the campaign.
Other users may continue along the new updated path.

Trigger behavior after removal

If a mid-branch trigger is deleted or archived, its child triggers move up one level.
If a parent trigger is removed, its sub-branch may merge into the main journey.

Example: If you remove a trigger with children, the children will shift upward or laterally based on their position. The updated journey will reconnect automatically.

View archived trigger statistics

To view performance data for archived triggers, go to the Reports tab in the campaign and open the Campaign Performance Report. Use the Trigger state filter and select Archived.