Blueshift offers an easy-to-use, drop-down segmentation builder and an advanced segment builder to create logical nesting and grouping. Our segmentation builders empower you to easily create rich and sophisticated audience segments based on any data element within Blueshift, without having to wait for manual list pulls, data warehouse queries, or other SQL-based repositories that require additional IT or data engineering resources.

Blueshift's segmentation engine pulls data directly from the user profile, so no upfront data modeling is required to create segments. There is also no need for internal IT resources to maintain, update, or recreate segments since segments continuously update membership with the latest data and real-time streams of user interactions.

As you build or update these dynamic segments, you can immediately see overall segment membership counts by channel right within the segmentation builder to quickly assess their opportunity size with each segment.

The segments built within Blueshift are constantly validating and automatically update in real-time to include the most accurate users based on the business rules that have been defined for the segment. As new user attribute data, user channel engagement data, and user online and mobile behavioral data are ingested into the Blueshift platform, this data is automatically available in the user profile and used to update segment membership.

As a result, you can be confident that you're always targeting the right users across campaigns, that users are assigned to the correct segments, and that users are included in the appropriate lifecycle campaigns.

Basic segment builder

Blueshift’s basic segment builder is an easy-to-use, drop-down segmentation builder that allows you to build precise, highly-targeted segments using a rich set of user attributes, real-time behavioral data, lifetime activity, demographic data, transactional data, channel engagement data, user affinities, predictive scores, and more. Segments can be easily customized based on any combination of filters and attributes.

Advanced segment builder

For more advanced and sophisticated segments that require nesting and grouping, you can use Blueshift’s advanced segmentation builder that enables you to create more in-depth and advanced audiences. Advanced segments let you create AND / OR / NOT groupings on the fly and nest groupings. You also have the ability to see how many users match a particular chunk of query logic.

Reference segments

Using reference segments, you can share logic between segments and avoid repeating yourself when authoring queries. It provides a way to manage complexity by breaking down query logic into smaller, more digestible and semantic units.

Using segments to reach your target customers

You can easily and instantly use the segments you create to target both one-time messages and automated lifecycle campaigns that span across channels, including email, SMS, push, in-app, chat, direct mail, and other customer engagement channels using Blueshift’s visual campaign journey builder.

Using Blueshift’s audience syndications capability, you can easily push segments into paid media channels, such as Facebook, Google, Criteo, and other media partners across display, social, paid search, mobile, video, and OTT, to drive and improve upon your acquisition and reengagement strategies.

Blueshift also provides an intuitive and easy way to apply 1:1 website personalization based on the segment that the user falls into via our Live Content capability. For example, you can show a different offer and/or product recommendations for anonymous users as compared to your known high-value users. Live Content is a powerful way to ensure that users have a consistent experience on the website as they do on other communication channels, such as email, SMS, push, in-app, and paid media.

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