Segment Triggered campaigns are based on users entering a segment with multiple conditions (events, attributes, messaging history, etc.). A message is sent to the existing users in segment once a campaign is launched, and thereafter all new users entering the segment are sent a message. 

   

Campaign Settings

• Create multi-step, multi-channel journeys with complex conditional filters (messaging attributes, recent activity, and user attributes)
• Set delays on campaign execution (minutes, day, hour, week)
• Re-qualify users at a predetermined frequency

 

Examples

• Reactivation or winback series
• Time to repurchase or replenishment emails
• Catalog Driven Changes
• High/Med/Low Conversion Predictive Scores
• High/Med/Low Channel Engagement Scores
• High/Med/Low Churn Predictive Scores
• Birthday Reminder
• Loyalty Rewards and Promotions

Reactivation / Winback Series

Retaining or winning-back a customer is more cost-effective than acquiring a new customer as that customer will already have a relationship and a trust level with your brand, company or product.

In the example below, we are targeting users who purchased previously, but have not visited the site recently. Please note that your definition will vary wildly depending on your business and purchase cycle.

Step 1: Create a Winback segment

Step 2: Create personalized content using our Recommendation Studio. You could also send specific content based on gender or other user attributes. For example, Top Selling Items in Male/Female, Latest Items in User's Preferred Categories with promo code, etc.

Step 3: You can also choose to follow up with these customers after a few days if they haven't responded to your campaign.

Birthday Reminder

When – Few days before their birthday. Offer a free gift or promo code to use for upcoming purchase.

Data Needed - User's birth day and month (year is optional)