Basic vs Advanced Segments

Difference between segment types

 

1. Basic Segment:

basic_segment_july2021.png

  • Has Basic segmentation filters
  • Has access to limited conditions (logical grouping)
  • Supports use of Reference/Member of Segments
  • Can't use Mixins

https://help.blueshift.com/hc/en-us/articles/115002669413-Segmentation
https://help.blueshift.com/hc/en-us/articles/115002706993-Segment-Conditions-and-Operators

 

2. Advance Segment

Screen_Shot_2019-07-23_at_7.15.39_AM.png

 

  • Segmentation Editor with Advanced Grouping and composition
  • Supports Advanced Conditions (logical groupings)
  • Supports use of Reference/Member of Segments
  • Supports use of Transaction Mixin

https://help.blueshift.com/hc/en-us/articles/360003100054-Advanced-Segments

 

  • Transaction Mixin

Screen_Shot_2019-07-23_at_7.16.58_AM.png

  • Mixin's are used to create reusable sub-queries which can be scoped to a particular transaction.
  • Mixins are scoped to that transaction condition, with the event named locked to the transaction type picked in the creation modal.
  • "+ Add Transaction mixin" and clicking that gives you a dropdown of compatible mixins (the ones who's doctype and event name match the condition you're in )

Overview of Segment Filters:
https://help.blueshift.com/hc/en-us/articles/115002719594-Segment-Filters

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