With the basic segment builder, you can use segmentation filters and logical grouping to build your target segment. You can also use reference segments in your basic segment.
You can also generate Audience Insights for the segment as you are building it by clicking Analyze Segment in order to identify the right set of customers.
Conditions
Conditions are the logical building blocks of a segment. Segments are composed of one or more conditions. Each condition describes a particular activity and/or set of attributes, which a user must match in order to be included in the segment. The type of search you can run for an attribute is determined by the attribute type. For more information about operators supported for filtering, see Conditional operators for various data types.
When a condition is added to a segment, it has to belong to a logical grouping. There are three possible groups - ALL, ANY, and NONE.
Segment filters
Blueshift has an array of filters that you can use to create segments that target the right users based on specific features and attributes. For more information, see Segment filter categories.
Create a basic segment
To create a basic segment, complete the following steps:
- Go to the Segmentation index page and click +SEGMENT.
- Select Basic Segment as the Type of Segment.
- If available, select the Users option to segment on.
- Add a segment Name.
- Click Create Segment.
- Configure the required logic.
- You can also include a referenced segment.
- Save the segment.
Segment count for a basic segment
The segment membership count shows the number of matching users.
- Segment counts are displayed only for channels that have at least one adapter configured.
- Select the channels for which you want the segment count to be displayed and then click Refresh user counts to get the latest segment membership count.
- The time of the last segment count refresh is displayed. Click Refresh user counts to get the latest segment membership count.
In addition to the total customer count for a segment, you can also find the count of customers in the segment who are eligible for messaging via a specific channel. The counts are obtained as per the definitions below:
| Users | Total unique customers (known and unknown) who meet the segment criteria as identified by Blueshift |
| Emailable | Any customer who has a valid email address associated with their profile, has not unsubscribed or reported your emails as spam, and has not hard bounced. |
| Push Enabled | If you just have a single mobile app setup for your account and your account is configured to message only one device per customer (i.e. their last used device):
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If you just have a single mobile app setup for your account and your account is configured to message all devices that a customer has:
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If you just have set up multiple mobile apps for your account: Any customer who has installed the selected mobile app, has push notifications enabled for the selected app on at least one of their devices, and has never explicitly unsubscribed from any of your push campaigns in the past. | |
| SMS Enabled | If you are using Blueshift Full Service SMS or have multiple SMS sender IDs set up for your account:
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If you are not using Blueshift Full Service SMS and have just a single SMS sender ID set up for your account:
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| In-app Enabled | If you just have a single mobile app setup for your account:
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If you have set up multiple mobile apps for your account:
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Tip: To get updated user counts quickly, do not select any channel. That way, Blueshift only computes the total users in the segment when you refresh the segment count. This saves the time required for computation as we do not need to compute user counts for each and every channel.
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