Segmentation

Blueshift offers a powerful segmentation engine that helps you zoom-in on users based on complete user context in real-time. 

How does our Segmentation differ from others?

• Real-time: receive real-time counts across various channels within couple minutes at most
• Multiple dimensions: ability to segment across user attributes, behavior, content interaction, channel engagement and geo-location
• Modeling: no upfront data modeling needed
• Predictive: leverage predictive scores to further target users
• Extensible: allows segments to be re-used within other segments