Segmentation

Blueshift offers a powerful segmentation engine that helps you zoom-in on users based on complete user context in real-time. 

How does our Segmentation differ from others?

  • Real-time: receive real-time counts across various channels within couple minutes at most
  • Multiple dimensions: ability to segment across user attributes, behavior, content interaction, channel engagement and geo-location
  • Modeling: no upfront data modeling needed
  • Predictive: leverage predictive scores to further target users
  • Extensible: allows segments to be re-used within other segments 
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Interested in learning more? Sign up for our Blueshift Fundamentals course.
This course is designed to teach fundamental concepts of Blueshift followed by hands on exercises in a simulated Blueshift instance. 
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